Bothell brewers change 12th Man beer name

BOTHELL — Foggy Noggin Brewing changed the name of their “12th Man Skittles IPA” special batch of beer after they said they received a cease-and-desist order from Texas A&M University.

The new name: Cease &Desist IPA.

The brewery will release it for a tasting at noon to 4 p.m. Saturday at Foggy Noggin’s tasting room.

“We really want to keep things light and not let this stop us from having a blast watching the game Sunday,” said Jim Jamison, manager of Foggy Noggin.

The brewery announced last week that they would release a small batch as a salute to the Seattle Seahawks, who will play against the Denver Broncos in the Super Bowl.

On Tuesday, the brewery announced that they had received a trademark infringement letter from Texas A&M.

“I was blown away that this university even heard about us using that name for our beer,” Jamison said. “I mean, the beer we made will only serve around 55 people, it’s a small keg we planned on filling.”

Texas A&M sued the Seahawks for using “12th man” in February 2006. The university and the Seahawks ended up settling out of court with the Seahawks agreeing to pay a licensing fee and acknowledging Texas A&M’s ownership rights of the trademarked phrase.

The beer was meant to be a special release only available during the Superbowl game this Sunday. Ingredients for the beer included Maris Otter malt, Skittles and Columbus Centennial hops.

“We request that everyone stop talking, blogging and posting anything that associates with the original name of the beer. Foggy Noggin Brewing apologizes for any perceived infringement on any trademarks, as we were only trying to have fun as the Seattle Seahawks get ready to play in the Super Bowl this Sunday,” Jamison wrote an email to the public and to Texas A&M representatives.

“After the university received the email, the attorneys said they’d drop it,” Jamison said.

Foggy Noggin isn’t the only brewery to capitalize on the popularity of the 12th Man name — or get into trouble with Texas A&M over it.

Dick’s Brewing Co. in Centralia released its 12 Man Pale Ale in December and the beer has quickly become one of its best sellers, according to The Olympian newspaper.

But the beer was in the works for two years, because of legal wrangling with the university. Dick’s Brewing named their beer 12 Man, as opposed to 12th Man, the trademarked phrase owned by Texas A&M.

Origins of the term “12th man” aren’t concrete to one company or entity, but the traditions in Seattle and College Station where Texas A&M is located date back decades.

In 1984, the Seahawks retired the number 12 to honor fans for making their stadium one of the noisiest.

Texas A&M traces their use to 1922, when an injury-plagued roster led the team to pull E. King Gill from the stands and suited him up to play. Gill never took to the field, but the legend strengthened campus-wide commitment to support the team.

The words “Home of 12th Man” adorn the stadium and the entire school is considered the 12th Man.

More in Herald Business Journal

Stan Jones (left) father of Vice Chairwoman Teri Gobin, gets a handshake from Jared Parks while Herman Williams Sr. hugs Bonnie Juneau (right) after the Tulalip Tribes and Quil Ceda Creek Casino held a groundbreaking ceremony for the new Quil Ceda Creek Casino Hotel on Tuesday at the Tulalip Reservation. The casino hotel will be built on 16 acres of ancestral tribal land and will feature a main casino that will showcase as many as 1,500 slot machines. (Andy Bronson / The Herald)
Tulalips break ground on new Quil Ceda Creek Casino Hotel

A 150-room hotel was added to what is now a $140 million project in Tulalip.

Teddy, an English bulldog, models Zentek Clothing’s heat regulating dog jacket. (Ian Terry / The Herald)
Everett clothing company keeps your dog cool and stylish

Zentek uses space-age fabrics to moderate the temperature of pets and now humans.

Trudeau snubs Boeing, unveils plan to buy used Aussie jets

Trudeau will be assessing the impact fighter jet contracts have on his country’s economy.

Boeing raises dividend 20%, continues stock buyback program

The manufacturer said it has repurchased $9.2 billion worth of its shares this year.

Everett engineers learn lessons from Mexico City catastrophe

Structural scientists went to help after the September earthquake there and studied the damage.

Providence Hospital in Everett at sunset Monday night. Officials Providence St. Joseph Health Ascension Health reportedly are discussing a merger that would create a chain of hospitals, including Providence Regional Medical Center Everett, plus clinics and medical care centers in 26 states spanning both coasts. (Kevin Clark / The Daily Herald)
Merger would make Providence part of health care behemoth

Providence St. Joseph Health and Ascension Health are said to be talking. Swedish would also be affected.

Hospital companies merge as insurers encroach on their turf

An anticipated deal between Providence St. Joseph Health and Ascension is only the latest.

DaVita to sell off medical groups including The Everett Clinic

Another round of health care consolidation means The Everett Clinic could soon get new ownership.

Engine trouble hits Air New Zealand’s 787 Dreamliners

A Rolls-Royce engine was shut down and was afterward found to be seriously damaged.

Most Read