TROPHY CLUB, Texas — Jane Aldridge hoped to get a few readers when she started a style blog at 15. Today that sounds impossibly modest.
Aldridge, now 18, gets about 70,000 hits a day at her blog Sea of Shoes. She’s been featured in magazines including Vanity Fair and Teen Vogue and has designed shoes for Urban Outfitters.
Young bloggers such as Aldridge have become suddenly powerful in the fashion industry, gracing front rows at Fashion Week, teaming up with top magazines and working with mainstream clothing brands.
Aldridge is among those who have been read by editors and designers for the last couple of years, said Jane Keltner, fashion news director for Teen Vogue.
Tavi Gevinson, 13, who writes the blog Style Rookie, has helped Rodarte introduce its line for Target, appeared on the cover of Pop magazine and been spotted at various fashion shows around the world. Her fashion commentary has even appeared in Harper’s Bazaar.
“Obviously Tavi’s blog is extremely popular and she’s really developed a loyal following,” Target spokesman Joshua Thomas said.
Gryphon designer Aimee Cho said bloggers, especially teens, offer an unfiltered perspective.