Amazon announced Wednesday that it’s teaming with consumer electronics retailer Best Buy on new Fire TV Edition smart tvs. (AP Photo/John Locher, File)

Amazon announced Wednesday that it’s teaming with consumer electronics retailer Best Buy on new Fire TV Edition smart tvs. (AP Photo/John Locher, File)

Amazon cuts a deal with Best Buy, broadens global reach

It will team up with Best Buy on a new smart TV and will offer goods to new areas of the world.

  • By Wire Service
  • Wednesday, April 18, 2018 10:19am
  • Business

By Joseph Pisani / Associated Press

Amazon has cut a deal to sell voice-controlled TVs at Best Buy, the latest attempt by the online retailer to get its burgeoning suite of tech products out where people can see and touch them.

Best Buy already sells the Amazon Kindle and other gadgets, but the deal announced Wednesday makes the electronics retailer the only other place where you can walk in and buy a TV powered by Amazon’s Fire TV software. Investors seemed to like the partnership: Best Buy’s stock rose 4 percent Wednesday, close to an all-time high.

Amazon has begun to make its physical presence known, buying the Whole Foods grocery chain last year and opening more than a dozen bookstores.

In addition to its own stores (an Amazon Go cashier-less convince store opened its doors earlier this year), Amazon is creating partnerships with traditional retailers in a sector that is threatened by its dominance.

Kohl’s carved out space for Amazon shops in some of its department stores and Sears sells Kenmore appliances on Amazon.com.

This summer, Best Buy will begin selling 10 models of the Fire TV in the U.S., and later this year in Canada. The new TVs are made by Toshiba and Best Buy Co.’s own brand, Insignia.

The TVs come with a remote that has Amazon’s Alexa voice-assistant built in, so users can press a button and say out loud which shows you want to watch, or what channel you want to switch to. The TVs can be paired with Amazon’s smart speakers, meaning you don’t need to pick up a remote.

Charlie O’Shea, a retail analyst at Moody’s, said the “win-win” deal will boost traffic at Best Buy and it gives Amazon another brick-and-mortar space to show off its products.

Associated Press Writer Michelle Chapman in Newark also contributed to this story.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Business

Lily Lamoureux stacks Weebly Funko toys in preparation for Funko Friday at Funko Field in Everett on July 12, 2019.  Kevin Clark / The Herald)
Everett-based Funko ousts its CEO after 14 months

The company, known for its toy figures based on pop culture, named Michael Lunsford as its interim CEO.

The livery on a Boeing plane. (Christopher Pike / Bloomberg)
Former Lockheed Martin CFO joins Boeing as top financial officer

Boeing’s Chief Financial Officer is being replaced by a former CFO at… Continue reading

Izaac Escalante-Alvarez unpacks a new milling machine at the new Boeing machinists union’s apprentice training center on Friday, June 6, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Boeing Machinists union training center opens in Everett

The new center aims to give workers an inside track at Boeing jobs.

Some SnoCo stores see shortages after cyberattack on grocery supplier

Some stores, such as Whole Foods and US Foods CHEF’STORE, informed customers that some items may be temporarily unavailable.

People take photos and videos as the first Frontier Arlines flight arrives at Paine Field Airport under a water cannon salute on Monday, June 2, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Water cannons salute Frontier on its first day at Paine Field

Frontier Airlines joins Alaska Airlines in offering service Snohomish County passengers.

Amit B. Singh, president of Edmonds Community College. 201008
Edmonds College and schools continue diversity programs

Educational diversity programs are alive and well in Snohomish County.

A standard jet fuel, left, burns with extensive smoke output while a 50 percent SAF drop-in jet fuel, right, puts off less smoke during a demonstration of the difference in fuel emissions on Tuesday, March 28, 2023 in Everett, Washington. (Olivia Vanni / The Herald)
Sustainable aviation fuel center gets funding boost

A planned research and development center focused on sustainable aviation… Continue reading

Helion's 6th fusion prototype, Trenta, on display on Tuesday, July 9, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
Helion celebrates smoother path to fusion energy site approval

Helion CEO applauds legislation signed by Gov. Bob Ferguson expected to streamline site selection process.

Pharmacist John Sontra and other employees work on calling customers to get their prescriptions transferred to other stores from the Bartell Drugs Pharmacy on Hoyt Avenue on Wednesday, July 2, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Bartell Drugs location shutters doors in Everett

John Sontra, a pharmacist at the Hoyt Avenue address for 46 years, said Monday’s closure was emotional.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.