“From Idea to Success: The Dartmouth Entrepreneurial Network’s Guide for Start-Ups,” by Gregg Fairbrothers and Tessa Winter; recommended by Herald business editor Mike Benbow.
Dartmouth College’s Entrepreneurial Network has a new book that anyone hoping to start his or her own business should read.
“From Idea to Success: The Dartmouth Entrepreneurial Network’s Guide for Start-Ups” is thorough, but not boring.
Author Gregg Fairbrothers, the network director and an adjunct professor of business administration, looks at the topics you would expect: bringing an idea to market, writing a business plan, testing your ideas in the market, securing investors and managing a new company. There are other helpful and interesting touches that make the book unique.
For example, the chapters are loaded with comments from successful entrepreneurs who answer the subject: “What I know now that I wish I knew then.”
Early in the book, Nathan Sigworth, who started Gyrobike and PharmaSecure, talks about the importance of learning to say no, executing well, hiring your customer (meaning having employees who know the product and how customers use it) and taking time off.
It’s a good book and one that I will hang on to and refer to frequently.