News Corp.’s Fox International Channels and RCN Television Group, a Colombian broadcaster, are teaming up to launch a Latino broadcast network in the United States.
The new channel, dubbed MundoFox, will launch in the fall of this year. The Spanish-language channel will look to compete against Univision and the Telemundo network, both of which have big head starts. News Corp. and RCN made the announcement Monday at the National Association of Television Program Executives conference in Miami.
For News Corp., the push represents the growing importance of the Latino demographic in the United States. The media giant already owns Fox Deportes, a cable sports channel that caters to Spanish-speaking viewers.
“There is an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers. Fox saw similar dynamics in play 25 years ago when it launched the Fox network, and it would be a missed opportunity not to provide an alternative for the 50+ million Latino viewers who currently have limited options in Spanish-language broadcast television,” said Hernan Lopez, president and chief executive of Fox International Channels.
RCN will be heavily involved in creating original content for MundoFox.
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