My regular readers know how I feel about networking. Hands down, it’s the best way to land a new position. The more people you meet, the greater your chances of having your name mentioned to a hiring manager. These referrals frequently lead to casual discussions, formal interviews and lucrative job offers.
Even so, networking is not for everyone. Many people don’t have the time to join professional groups and associations. Other job hunters are introverted by nature, and shiver at the thought of attending meetings and events. In a tough job market, I sometimes urge shy or reserved job seekers to push beyond the so-called comfort zone. Not too much, of course. Enough to make a few business contacts. Attend a single meeting. Show up for a professional event. Just one.
This advice is excruciating for some professionals. Luckily, there is another option. Job hunters of all personalities and work schedules can use the Internet to advance their careers. Social networking sites, such as LinkedIn, Facebook, and sites run by educational or business associations, don’t replace face-to-face networking, but they do have a reputation for expanding networks, encouraging referrals and filling job openings.
Here are a few tips to help you take advantage of social networking tools in your job search:
Think of your online profile as your first impression with potential employers and referrals. Everything you write (or upload) will be reviewed and considered by bosses, recruiters, colleagues and strangers. If they like what they see, they’ll return to your site again and again.
Make calculated decisions when preparing your profile. This is your marketing page. Write powerful, well-written text. Proofread all copy. Resist including personal information about your family, hobbies or anything else that doesn’t directly support your career goals. If you feel compelled to include a photo, choose a quality, businesslike image.
Many social networking sites have online resume-building options that allow you to present your work history, education and qualifications. Don’t miss this opportunity to make an impact with prospective employers. Develop a strong, dynamic document. List plenty of accomplishments. And, remember to use keywords (words and phrases relevant to your industry or position) so that recruiters and bosses can find you.
If the site allows, include a link to your personal Web site (if you have one). This will provide employers, recruiters and referral sources with additional information about your career and objectives. Keep your site updated, attractive and professional.
If you’re serious about your job search and career, it’s important to monitor your Internet persona. Before you rant about your current boss, brag about taking a “sick day” at the beach, or complain about the service you received at a local hotdog stand, remember that most Web sites, blogs (including photos), forums and discussion boards are accessible to the public, and archived indefinitely. If you don’t want people to read something about you, don’t post it on the Internet.
Social networking – when it’s done well – helps level the playing field for shy, outgoing and aggressive job seekers. Enhance your online presence. Create a high-impact profile and resume. And, be professional at all times.
Eve Nicholas can be reached at Eve.GetAJob@gmail.com.
Talk to us
> Give us your news tips.
> Send us a letter to the editor.
> More Herald contact information.
