LinkedIn beating Facebook in terms of stock value

MOUNTAIN VIEW, Calif. — LinkedIn and Facebook will celebrate the anniversaries of their IPOs just a few days apart this week. But their experiences as publicly traded companies couldn’t be more different.

LinkedIn Corp. promotes its service as a stepping stone to a more enriching career. As it turns out, the professional networking company’s initial public offering was a great place to start a rewarding investment portfolio, too. LinkedIn’s stock has nearly quadrupled in value from its $45 IPO price on May 20 two years ago. On Monday, it closed at $175.03 per share. In contrast, Facebook’s stock is hovering around $27 per share, down 29 percent since debuted last May 18 at $38.

LinkedIn is emerging as the standout performer among its cohort of hotly anticipated IPOs from Internet companies that connect people with common interests. The company is growing faster and yielding far better shareholder returns than the rest of a class that includes online deals maker Groupon Inc., Web game maker Zynga Inc. and business review site Yelp Inc., as well social networking leader Facebook Inc.

With the exception of Yelp, the stocks of all those other companies are stuck well below their initial public offering prices.

But for all its success, LinkedIn still hasn’t immersed itself into people’s lives and reshaped technology as profoundly as Facebook has. Although LinkedIn has been attracting more frequent visits since its IPO, people still spend far more time on Facebook and share more of their lives there. Unlike Facebook, LinkedIn hasn’t become a hub for other online services, ranging from games to music.

Even among its fans on Wall Street, LinkedIn is seen as little more than an online hunting ground for opportunistic employers on the prowl for talented workers.

But that could change if LinkedIn CEO Jeff Weiner and Executive Chairman Reid Hoffman realize their ambitions. As the 10-year-old company heads into its second decade, its two top executives want to establish its website as an integral part of the global economy.

“It would be a representation of every economic opportunity and every skill required to attain those opportunities,” Weiner said in a recent interview. “We would have a digital profile for every company in the world and a professional profile for every one of the 3.3 billion people in the (worldwide) workforce. We would then be able to overlay professionally relevant knowledge for each one of those individuals and each one of those companies.”

LinkedIn still has a long way to go before it’s that pervasive. It currently has profiles of some 225 million people and 500,000 companies.

But the odds of LinkedIn fulfilling its aspirations may be less of a longshot than the one Hoffman faced when he first started pondering a professional networking service in the midst of the dot-com bust in 2000.

At the time, Hoffman was worried about losing his job as a top executive at online payment service PayPal. The company had just burned through most of its cash, prompting Hoffman to mull other ideas with PayPal co-founders Peter Thiel and Max Levchin.

A rough concept for LinkedIn came up then, but Hoffman didn’t pursue it at the time because PayPal started to thrive.

After eBay Inc. bought PayPal for $1.5 billion in 2002, Hoffman plowed much of the money that he made from that deal into LinkedIn. He started the company in May 2003 with several former colleagues from his pre-PayPal days — Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant.

Hoffman’s gamble paid off. As LinkedIn’s controlling shareholder, his stake is currently worth $3 billion.

LinkedIn now has market value approaching $20 billion and employs about 4,000 people. It’s expanding so quickly that it is running out of space at its Mountain View, Calif., headquarters. There will be space for nearly 3,000 more LinkedIn workers once construction is completed on its new corporate campus in nearby Sunnyvale next year.

Things might not have worked out so well if Hoffman, 45, and Weiner, 43, hadn’t been introduced to each other at a technology conference in early 2008. They hit it off immediately, something Hoffman remembered a few months later when he began thinking of replacing Dan Nye as LinkedIn’s CEO.

Hoffman had been LinkedIn’s CEO during the first four years of the company’s existence. He knew it wasn’t something that he wanted to do for another extended period — an aversion that differentiates him from Google’s Larry Page, Facebook’s Mark Zuckerberg and Salesforce.com Inc.’s Marc Benioff, who all relish running the companies they founded.

“I like solving business strategy problems and I like creating whole new ecosystems for people,” Hoffman said. “I am not passionate about leading a 3,000-person plus organization and all the work that goes into doing that in a world-class way. I always knew I didn’t want to be CEO forever, but I still wanted to get LinkedIn to where it needed to get.”

That’s where Weiner came into the equation. Weiner had recently ended a seven-year stint as a key executive at Yahoo Inc. and was helping out various startups on a part-time basis as an entrepreneur-in-residence at venture capital firms Greylock Partners and Accel Partners.

After Hoffman persuaded him to join LinkedIn as its president in late 2008, Weiner was promoted to CEO six months later.

The partnership has proven highly productive. LinkedIn’s membership has increased sevenfold from the 33 million members that had set up free profiles on the service at the time Weiner came on board. Revenue this year is expected to approach $1.5 billion, 19 times more than the $79 million generated before Weiner’s arrival. The company’s profits are also steadily rising. Analysts predict LinkedIn’s net income will more than double this year to $26 million.

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