Move over Michael O’Leary (Ryanair chief, not Herald photog); Air New Zealand’s CEO is giving you a run for your money when it comes to outrageous ways to gain publicity.
The airline has launched a “Nothing to Hide” ad campaign, which has employees baring all.
“Because when it comes to great prices and great service, it pays to fly with the people who put it all out there… so to speak” – the airline explains on its Web site.
New Zealand Air’s “Nothing to Hide”
Air New Zealand released its new television commercial, in which airline CEO Rob Fyfe and several staff members wear nothing but body paint (think Demi Moore on the 1992 Vanity Fair cover).
“When it comes to our fares, what you see is what you pay,” the airline says.
Still, the airline might not be baring the whole truth … rumors of a merger popped up just days before the racy new ad campaign began.
The making of the Air New Zealand’s commercial
UPDATED: Got a date on Oct. 13? If not, Air New Zealand has a deal for you. The carrier just announced a “matchmaking flight” from Los Angeles to Auckland, New Zealand. Round trip tickets start at $780.
The flights include a pre-flight gate party; themed food, drink, and games throughout the flight; entertainment; and a large-scale, singles-only party in New Zealand.
Matchmaking Flight ticket holders are invited to upload an online dating profile at www.thematchmakingflight.com, a social environment created for American and New Zealand singles to build online profiles and start connecting six months before the flight.
“Air New Zealand is always looking for fun ways to improve our customers’ experience, and we love the thought of playing matchmaker to help them find a mate in New Zealand or in the air,” said Roger Poulton, Air New Zealand’s vice president – the Americas.
Talk to us
> Give us your news tips.
> Send us a letter to the editor.
> More Herald contact information.
