Gambling, guns, tobacco and … milk? Facebook bans the promotion of all four, but a food industry group says it should ease up on the one that comes out of cows and gives you healthy bones.

The Center for Consumer Freedom, a Washington, D.C.-based group supported by restaurants and food companies, said Friday dairy promotions shouldn’t be lumped together with those for cigarettes and prescription painkillers.

Facebook says it’s not lactose intolerant, but there are laws prohibiting giving dairy as a prize. Its guidelines seek to reflect laws that impose penalties for distributing dairy at a discount, said Facebook’s Andrew Noyes.

“We’re all big fans of strong bones at Facebook and we will soon revise our guidelines to lift the complete ban on dairy and simply prohibit giving dairy away as a prize,” he said.

Associated Press