The coffee company known for its dark-roasted beans unveiled its lighter blend “Starbucks Blonde Roast” on Tuesday, as it tries to reach a wider base of consumers.
Starbucks has long faced criticism from people who think its coffee is too dark or bitter.
The company said it developed the new roast for consumers who prefer a lighter-tasting coffee.
“We recognized the unmet consumer need for a super-premium light roast coffee, and our coffee developers went to work to craft a great-tasting, quality lighter roast coffee we are proud to stand behind,” said Starbucks’ Cliff Burrows.
“This is a significant opportunity for Starbucks to gain a greater share of the brewed coffee market — both in our stores and down the coffee aisle.”
The company said that more than 40 percent of U.S. coffee drinkers prefer a lighter-roast coffee.
Associated Press
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