DETROIT — Shoppers at a Los Angeles Nordstrom can soon browse Tesla Motors’ cars while they’re in the men’s department.
A Tesla Gallery opens Saturday at Nordstrom in The Grove, a high-end shopping complex. The department store collaboration is the first of its kind for Tesla of Palo Alto, which operates its own stores and doesn’t sell through a traditional dealer network.
The 400-square-foot gallery will showcase Tesla’s new Model X SUV. Customers can’t buy a Tesla in the gallery, but they can explore trim options and go for a test ride with a Tesla employee.
Tesla spokeswoman Keely Sulprizio said the gallery will be open at least through the end of this year. Sulprizio said Tesla is working on obtaining a license to sell cars from the Nordstrom location.
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