‘Grassroots’ retells a very Seattle story of politics

  • By Robert Horton Herald Movie Critic
  • Wednesday, June 20, 2012 6:51pm
  • LifeGo-See-Do

“Grassroots” chronicles a very unlikely political campaign that really happened in Seattle in 2001, when an upstart, loudmouth activist challenged a long-sitting city councilman and some very long odds.

The activist was Grant Cogswell, who ran by emphasizing the potential of the Monorail as a way to solve traffic congestion. Cogswell’s campaign manager, Phil Campbell, wrote a book about the race, which served as the basis for this movie.

The film’s director, Stephen Gyllenhaal, has taken a smart approach to the material: Instead of giving the story a tidy gloss, he tries to capture the grass-rootsy flavor of the subject. And so the film is funny, awkward, passionate and overstated, by turns.

Campbell is played by Jason Biggs, who proves himself extremely adept when given a chance to step outside his “American Pie” role. When we first meet him, Campbell is being fired from his job as a writer at the Stranger, the alternative Seattle weekly, so he’s at loose ends and susceptible to the siren call of a quixotic quest.

Cogswell, played by Joel David Moore (from “Avatar”), is a tall, looming type who tends to say inappropriate things while shouting from a short distance. He’s got all the right ideas for how to solve civic problems, but all the wrong social skills (many of the film’s best moments involve shots of Campbell’s face as Cogswell barks out yet another clumsy statement).

Their target is a veteran politico, Richard McIver (nicely played by Cedric the Entertainer). Cogswell thinks McIver is too cozy with the status quo, but the truly infuriating thing is that McIver turns out to be a decent guy. It’d be much easier to run against a jerk.

The movie careens around a single political season, briefly interrupted by the shock of Sept. 11, 2001, in which Cogswell’s joke of a campaign (nobody shows up for their first press conference) gradually begins to build steam.

The treatment here is unabashedly on the side of the misfit idealists; it’s possible “Grassroots” would be a better movie with a couple of grains of salt in its recipe. But its spirit feels authentic.

Gyllenhaal (a veteran filmmaker and father of actors Maggie and Jake) submerges the picture in location shooting, which is a relief after seeing countless local stories filmed in British Columbia.

Many of the scenes are shot in easily recognizable Seattle locations, which only underscores the campaign’s idealistic goal of keeping it real.

“Grassroots”

A chronicle of an unlikely campaign for Seattle city council in 2001, based on a true story. Maladroit activist Grant Cogswell (Joel David Moore) runs against a longtime incumbent, while his campaign manager (Jason Biggs) tries to keep his candidate in check. It’s an idealistic cause that the movie unabashedly aligns itself with.

Rated: R for language, subject matter.

Showing: Harvard Exit.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Life

Geoff Tate, Jimmy Allen, 9 to 5, and more

Music, arts and more coming to Snohomish County

A male Anna’s hummingbird chirps as it perches in a thorny bush Wednesday, March 30, 2022, along the water at the Port of Everett in Everett, Washington. Anna’s hummingbirds, which measure around 4 inches long and weigh only a few grams, are the most common of four local species and the only hummingbird to remain year-round in the Pacific Northwest. (Ryan Berry / The Herald)
Adopt A Stream hosts hummingbird ecology class

Western Washington University instructor Greg Green will lead a class on hummingbirds on Saturday at the Northwest Stream Center.

The 2026 Mazda Mazda3 compact hatchback has seating for five passengers.
Mazda Mazda3 hatchback is fast, fun and practical

There’s a sedan version too, if you’d rather. The same premium-level qualities are on board with both.

The back patio area and deck on Oct. 23, 2025 in Mukilteo, Washington. (Olivia Vanni / The Herald)
$6 million buys ‘Wow’ and a gleaming glass mansion in Mukilteo

Or for $650,000, score a 1960s tri-level home on Easy Street in Everett. Dishwasher included.

Oven-Roasted Chicken Shawarma. Food stylist: Hadas Smirnoff. (Linda Xiao/The New York Times)
Five weeknight dishes: Creamy butternut squash noodle soup, shrimp and bacon burritas and more

Here’s something I’ve never done until now: plan ahead for the holidays.… Continue reading

Silas Machin, 13, uses a hand saw to make a space for a fret to be placed during class on Oct. 7, 2025 in Lake Stevens, Washington. (Olivia Vanni / The Herald)
Kids at play: Lake Stevens middle-schoolers craft electric guitars

Since 2012 students in Alex Moll’s afterschool club have built 100s of custom and classic guitars.

Typically served over rice, gumbo is made with chicken, sausage and the Creole “holy trinity” of onions, bell peppers and celery. (Gretchen McKay/Pittsburgh Post-Gazette/TNS)
Easy, roux-less gumbo features Creole spices, chicken and sausage

Many family dinners are planned ahead of time after pulling a delicious-sounding… Continue reading

Absolute Zero Earthstar Bromeliad was discovered in a crypt! Its foliage is black with ghostly white striping with sharp edges – be careful! (Provided photo)
The Halloweeniest plants around

This magical month of October is coming to a close, accompanied everywhere… Continue reading

The 2025 Volkswagen ID. Buzz in two-tone Energetic Orange and Candy White paint.
2025 Volkswagen ID. Buzz is an irresistible throwback

The new Microbus maintains charm while piling on modern technology and special features.

These crispy, cheesy chorizo and potato tacos are baked in the oven to achieve an extra crunch. (Post-Gazette)
Crispy oven chorizo and potato tacos are social media darlings

I’m not alone when I say I could eat tacos every day… Continue reading

Marysville Pilchuck High School mural artists Monie Ordonia, left, and Doug Salinas, right, in front of their mural on the high school campus on Oct. 14, 2025 in Marysville, Washington. (Olivia Vanni / The Herald)
Tulalip artists unveil mural at Marysville Pilchuck High School

Monie Ordonia hopes her depictions of Mount Pilchuck and Pilchuck Julia bring blessings and community.

Grandpa Buzz smiles while he crosses the street and greets people along the way as he walks to Cascade View Elementary on Sept. 30, 2025 in Snohomish, Washington. (Olivia Vanni / The Herald)
‘Everybody wants a Grandpa Buzz’

Buzz Upton, 88, drives 40 minutes from Stanwood to spread joy and walk kids to school in Snohomish.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.