When people first hear about End of the Roll in Everett, they think it must be a remnant warehouse.
And, in a way, it is.
Hundreds of rolls line the walls of the store’s 20,000-square-foot space.
But not all of them are remnants.
That’s because End of the Roll is actually a full-service discount flooring store, supplying everything imaginable for areas underfoot, including carpet, laminate, vinyl, hardwood and tile, as well as environmentally friendly flooring darlings such as bamboo, cork and marmoleum.
Though many carpet styles and floor surfaces must be special ordered, End of the Roll, unlike most flooring shops, also boasts a large on-hand stock of ready-to-install products.
That includes the rolls of carpet as well as rolls of vinyl and ready-to-buy pallets of laminate, hardwood, tile and area rugs in a variety of styles.
Special orders don’t usually take more than five to 10 business days to arrive, but many customers want their materials right away or they don’t want to store them until they’re ready for installation.
End of the Roll, a Costco of sorts for flooring, is their solution. Customers can install products themselves or ask End of the Roll to recommend a trusted contractor.
Buying one of the in-stock styles can save customers as much as 40 percent, thanks to bulk buying by End of the Roll, sales associate Ken Breda said.
Rolls can be as small as 12 feet by 9 feet or as big as 12 feet by 200 feet.
“We can cut off the full rolls to what you need,” said Terri Missler, who opened the store with her husband, Bill, in 2000.
The Misslers started out as the first U.S. franchise for End of the Roll, a large Canadian flooring chain. In 2004, after the construction of the Pacific Avenue overpass, they moved to a warehouse kitty-corner from Everett Station.
While carpeting is still their No. 1 seller by square footage, laminate wood flooring has taken off in recent years thanks to increasingly realistic styles, including single planks that help create the illusion of real wood.
“It’s no longer taking on that plastic look,” Terri Missler said, showing off a sample in a rich, cognac hue. “Isn’t that beautiful?”
Bill Missler added: “Now you can make it look even more like hand-scraped hardwood but with the durability of laminate.”
The Misslers and End of the Roll have been a presence at the Everett Home and Garden Show since it started.
This week, they’ll have various product displays to woo customers at the show. But people who want to see more options can pop over to their warehouse, just a few blocks away, to see more, Terri Missler said, adding that word-of-mouth promotion has always been a great marketing strategy.
“We’re probably 90 percent referrals,” she said.
Reporter Sarah Jackson: 425-339-3037 or sjackson@heraldnet.com.
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