Answering all the concerns that its big-ticket drama wasn’t pulling in enough viewers, NBC picked up Aaron Sorkin’s “Studio 60 on the Sunset Strip” for the full season on Thursday.
“I am pleased to show our support for this outstanding and ambitious effort from executive producers Aaron Sorkin and Thomas Schlamme,” NBC Entertainment President Kevin Reilly said in a press release. “From the start, they have delivered the superb show that we wanted. The critical support has been rock-solid and there is a passionate core audience. We can’t wait for what’s going to come in the remainder of the season.”
“Studio 60” is averaging 9.8 million viewers overall (through Nov. 6) and increased its rating in the 18-to-49-year-old demographic in each of the past two weeks.
That’s all basic information, but the following figures released by NBC illustrate a finer point.
“‘Studio 60’ has consistently delivered some of the highest audience concentrations among all primetime network series in such key upscale categories as adults 18-49 living in homes with $75,000-plus and $100,000-plus incomes and in homes where the head of household has four or more years of college,” the release read.
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