E-mail marketers collaborate to offer privacy standards

Herald staff

WASHINGTON — A group of large e-mail marketing companies proposed a detailed set of privacy standards Monday, hoping the measures will amount to a sort of Good Housekeeping Seal of Approval for Internet direct advertisers.

The Responsible Electronic Communications Alliance says the standards will cut down on the number of unwanted e-mails, or spam, that Internet users receive.

The standards presented Monday at a Boston industry trade show include measures that restrict advertisers from sending solicitations to consumers without previous consent and allow consumers to remove themselves from advertisers’ mailing lists.

The rules would be binding for RECA members, Wolf said.

ADVERTISEMENT
0 seconds of 0 secondsVolume 0%
Press shift question mark to access a list of keyboard shortcuts
00:00
00:00
00:00
 

  • Monday prices: Gold sold for $272.85 a troy ounce, silver sold for $4.935 and platinum sold for $580.60

  • T-bill rates rise: Interest rates on short-term Treasury securities rose in Monday’s auction. The Treasury Department sold $9.5 billion in three-month bills at a discount rate of 6.005 percent, up from 5.960 percent last week. Six-month bills sold at a rate of 5.985 percent, up from 5.935 percent. The new discount rates understate the actual return to investors — 6.183 percent for three-month bills with a $10,000 bill selling for $9,848.20 and 6.258 percent for a six-month bill selling for $9,697.40. The average yield for one-year Treasury bills, the most popular for changing adjustable rate mortgages, fell to 6.09 percent last week from 6.14 percent the previous week.

  • Home sales rise: Cheaper borrowing costs encouraged Americans to snap up existing homes in August, giving sales their biggest boost in 14 months. But economists said the rebound won’t deter the Federal Reserve from leaving interest rates unchanged at its meeting next week.

  • Verizon exec slams regulations: The president of the country’s top local phone and wireless company said Monday that U.S. regulatory policy has stifled the development of new technologies. Ivan Seidenberg, president and co-chief executive officer of Verizon, warned that outdated approaches to regulating the communications sector threatens to leave U.S. businesses behind their global counterparts.

  • Auction house OKs settlement in cheating case: The board of Sotheby’s has approved payment of its half of a $512 million settlement to resolve claims that it cheated buyers and sellers for years by fixing fees with rival auction house Christie’s. Sotheby’s majority shareholder and former chairman A. Alfred Taubman will pay $156 million of the company’s $256 million portion.
    Talk to us

    > Give us your news tips.

    > Send us a letter to the editor.

    > More Herald contact information.

  • More in Local News

    Everett Historic Theater owner Curtis Shriner inside the theater on Tuesday, May 13, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
    Historic Everett Theatre sale on horizon, future uncertain

    With expected new ownership, events for July and August will be canceled. The schedule for the fall and beyond is unclear.

    Contributed photo from Snohomish County Public Works
Snohomish County Public Works contractor crews have begun their summer 2016 paving work on 13 miles of roadway, primarily in the Monroe and Stanwood areas. This photo is an example of paving work from a previous summer. A new layer of asphalt is put down over the old.
    Snohomish County plans to resurface about 76 miles of roads this summer

    EVERETT – As part of its annual road maintenance and preservation program,… Continue reading

    City of Everett Engineer Tom Hood, left, and City of Everett Engineer and Project Manager Dan Enrico, right, talks about the current Edgewater Bridge demolition on Friday, May 9, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
    How do you get rid of a bridge? Everett engineers can explain.

    Workers began dismantling the old Edgewater Bridge on May 2. The process could take one to two months, city engineers said.

    Smoke from the Bolt Creek fire silhouettes a mountain ridge and trees just outside of Index on Sept. 12, 2022. (Olivia Vanni / The Herald)
    County will host two wildfire-preparedness meetings in May

    Meetings will allow community members to learn wildfire mitigation strategies and connect with a variety of local and state agencies.

    Helion's 6th fusion prototype, Trenta, on display on Tuesday, July 9, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
    Helion celebrates smoother path to fusion energy site approval

    Helion CEO applauds legislation signed by Gov. Bob Ferguson expected to streamline site selection process.

    Vehicles travel along Mukilteo Speedway on Sunday, April 21, 2024, in Mukilteo, Washington. (Ryan Berry / The Herald)
    Mukilteo cameras go live to curb speeding on Speedway

    Starting Friday, an automated traffic camera system will cover four blocks of Mukilteo Speedway. A 30-day warning period is in place.

    Carli Brockman lets her daughter Carli, 2, help push her ballot into the ballot drop box on the Snohomish County Campus on Tuesday, Nov. 5, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
    Here’s who filed for the primary election in Snohomish County

    Positions with three or more candidates will go to voters Aug. 5 to determine final contenders for the Nov. 4 general election.

    Students, educators speak out against Early Learning Center closure

    Public commenters criticized Everett Community College for its handling of the closure. The board backed the move, citing the center’s lack of funding.

    A ferry passes by as Everett Fire Department, Everett Police and the U.S. Coast Guard conduct a water rescue for a sinking boat in Possession Sound off of Howarth Park on Wednesday, May 21, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
    Searchers on the scene of sunken boat near Howarth Park

    A good Samaritan rescued one person from the water. Crews are still searching for three others.

    Gov. Bob Ferguson’s signature on the the 1,367 page document outlining the state’s 2025 operating budget. (Photo by Jacquelyn Jimenez Romero/Washington State Standard)
    Ferguson signs budget boosting Washington state spending and taxes

    The governor used his veto pen sparingly, to the delight of Democrats and the disappointment of Republicans.

    Madison Family Shelter Family Support Specialist Dan Blizard talks about one of the pallet homes on Monday, May 19, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
    Madison Family Shelter reopens after hiatus

    The Pallet shelter village, formerly Faith Family Village, provides housing for up to eight families for 90 days.

    Washington State Trooper Chris Gadd is transported inside prior to a memorial service in his honor Tuesday, March 12, 2024, at Angel of the Winds Arena in Everett, Washington. (Ryan Berry / The Herald)
    Jury selection begins in Everett trial of driver accused in trooper’s death

    Jurors questioned on bias, media exposure in the case involving fallen Washington State Patrol trooper Chris Gadd.

    Support local journalism

    If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.