Comment: How to bridge enthusiam gap for 2024 election

By Jared McDonald / For The Conversation

Now that Super Tuesday is over and the Democratic and Republican nominees are all but officially chosen, as everyone expected, voters can turn the page to the general election.

But they’re not excited about it, and they haven’t been for months.

A September 2023 Monmouth University poll showed no more than 40 percent of Americans said they were “enthusiastic” for either Biden or Trump to run again. That same month, the Pew Research Center found that 65 percent of Americans were exhausted with the current state of American politics. In February 2024, The New York Times said Democrats in particular were burned out by the seemingly endless avalanche of political crises.

It is not surprising that a rematch of the 2020 election is failing to inspire excitement in the American people. Yet, as a political scientist who studies citizen engagement and the public’s feelings toward the candidates, I find these trends disturbing. It’s not just polarization that’s driving voters’ malaise; it’s something else, which carries a stark warning for the health of American democracy.

There is another divide in politics: Most discussions of the current state of the American electorate have understandably focused on political polarization. Democrats and Republicans often express disdain for each other, even when they don’t actually disagree on specific policies for the nation to pursue.

Some of this disdain is rooted in identity. For example, people who hold unfavorable attitudes toward African Americans, feminists and other groups associated with the Democratic Party tend to identify more strongly with the Republican Party. People with unfavorable attitudes toward stereotypically Republican groups such as evangelicals and gun owners tend to be stronger Democrats.

From this perspective, Democrats and Republicans are pack animals motivated to protect their group and their group’s interests.

Often overlooked, however, is how the vitriol of modern American politics fuels what political scientists Yanna Krupnikov and John Barry Ryan call “The Other Divide.” This is the divide between people who engage in politics and those who don’t.

In short, a significant number of Americans don’t talk about politics, whether because they are not interested in politics or are turned off by the negativity. It’s a gradual trend dating back to the 1980s and 1990s that has continued for decades now. This weakens the fabric of democracy, because the only voices that are heard online and in the media are from those who are most willing to speak up. They tend to be the most dissonant and extreme views.

The public discussion about the country’s past, present and future therefore leaves out a wide range of people’s voices. What they might say is hard to know, specifically because they don’t engage in political discussions.

Young voter disengagement: Especially troubling to me is the political disillusionment expressed by young people, who are the most likely group in the country to avoid identifying themselves as members of one party or the other. People who identify themselves as independents — especially if they don’t lean toward one party or the other — are also likely to lack interest in voting.

Having come of age during an era of high polarization, younger people are less likely to idealize politics and the right to vote. In prior research, my colleagues and I found that younger people worldwide were just as interested in politics as older citizens but were less likely to view voting as a civic duty. Protesting or joining an organization offers social benefits to young people; an opportunity to feel like they are part of something bigger. Voting, by contrast, is perceived as a more solitary act.

If younger American voters aren’t excited about the choices on the ballot, they may be more likely not to vote at all.

In a recent survey I conducted in collaboration with IGNITE National, an organization seeking to bolster young women’s engagement in the political process, we asked Gen Z Americans, adults born after 1996, what drove their disillusionment with American politics. Consistently, Gen Z respondents noted that the candidates appearing on the ballot did not look like them, contributing to their feeling of detachment from the political process.

Barack Obama’s race made 2008 a historic election. Hillary Clinton’s gender made 2016 a historic contest as well. By contrast, 2024 features the two oldest white men to ever seek the presidency, vying for second terms in office.

Burnout’s effects on democracy: Americans have many demands on their time. Between work, family and other activities, many struggle to watch or read the news, fact check what they see on social media or engage in productive political discussions. As a result, most of the American public is largely unaware of key aspects of important issues, and does not pay attention to the parties’ stances on those issues.

This lack of engagement is dangerous for democracy. Voters who cannot evaluate the merits of contrasting policy positions, or who cannot accurately assign blame and give credit for the state of the American economy, will ultimately fall back on cheap cues such as partisanship to make their choices.

Or they may abstain from politics altogether.

The campaign season offers an opportunity for voters who may be open to persuasion to engage in the political process for a short period of time, become sufficiently informed and make their voices heard. Though there are flaws in the many processes of political campaigning, media coverage and community involvement, the bottom line is simple: Deliberative democracy requires an American public that is willing to deliberate.

If Americans are too burned out to engage enthusiastically and provide feedback to political leaders, then there is little hope that any government could truly reflect the will of the people.

Jared McDonald is an assistant professor of political science at University of Mary Washington in Fredricksberg, Va. This article is republished from The Conversation under a Creative Commons license.