Commentary: Online retail growing, but it isn’t creating jobs

Why isn’t clear, but hiring doesn’t necessarily follow increases in sales for Amazon and other online retailers.

By Justin Fox / Bloomberg Opinion

This has not been a great century for working in retail. The sector, which added about 5 million jobs from 1980 through the end of 2000, has added only 416,100 since. Since January 2017, retailers have shed 145,200 jobs even as overall employment growth has remained strong.

The obvious explanation here is the rise of online shopping. Nonstore retailers such as Amazon are included in the above retail employment totals, but with employment of 570,500 as of November they simply haven’t created enough jobs to make up for the stagnation in the rest of the sector. If you add in the warehouses where online retailers keep their products, as well as the couriers and messengers who deliver them, you do start to get somewhere; and can detect a pretty sharp acceleration in employment growth after 2009.

You may also detect a slowdown over the past year or so. To see it better, I’ve calculated 12-month employment growth for the three sectors above, as well as for the retail sector minus nonstore retailers.

In-store retail employment, after falling in 2017 and earlier this year, is basically flat. Employment in what I’ve dubbed the Amazon economy is — after nearly five years of 5 precent or higher annual growth — still rising, but at a much slower pace. This is decidedly not because online retail is slowing down. That is, it did a little bit last year and early this year, but nonstore retail sales are now back to growing at a double-digit annual percentage pace.

So what is going on? It’s a little early to say. Economist Andrew Flowers of the Indeed Hiring Lab suggested in an email that part of the answer could simply be that online-retail-related jobs “don’t scale at the same rate as brick-and-mortar retail positions do.” Because so much of their interaction with customers is virtual and automated, online retailers don’t necessarily need to keep adding employees as sales rise; and in fact the nonstore retail sector has seen a 1.4 percent employment decline over the past 12 months even as sales have gone up, and an 86 percent increase in real output per hour worked (aka labor productivity) from 2008 through 2018.

Delivering products to customers remains more labor intensive. Employment of couriers and messengers is up 5.2 percent over the past 12 months, and hiring of warehouse and storage workers is up 3 percent. But as of March 2018 the latter sector was adding jobs at a 13.3 percent annual pace, so its slowdown has been quite precipitous, and is the main driver of the overall slowdown in Amazon-economy job growth.

One possibility is that a tighter labor market, coupled with advances in robotics, might be starting an acceleration in the automation of warehouse work. Labor productivity in the warehousing and storage sector actually fell 11 percent from 2008 through 2018. Don’t be surprised if the 2019 numbers (due out in May) show a rebound.

If the overall job market remains strong, this may pass without much notice. If it doesn’t, talk of robots stealing jobs might just make a comeback. (Yes, I realize that Democratic presidential candidate Andrew Yang has kept talking about this, but it’s been a lonely crusade.)

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Opinion

toon
Editorial cartoons for Friday, May 2

A sketcy look at the news of the day.… Continue reading

County Council members Jared Mead, left, and Nate Nehring speak to students on Thursday, Jan. 30, 2025, during Civic Education Day at the Snohomish County Campus in Everett, Washington. (Will Geschke / The Herald)
Editorial: Students get a life lesson in building bridges

Two county officials’ civics campaign is showing the possibilities of discourse and government.

The Buzz: Imagine that; it’s our 100-day mark, too, Mr. President

Granted, you got more done, but we didn’t deport at 4-year-old U.S. citizen and cancer patient.

Schwab: Pronatalism and the birth of a nationalism

The Trumpian push for more births seems contradictory to its lack of concern for women and children.

Harrop: Democrats should heed Canada’s win against Trump

The Liberal Party and its leader, Mark Carney, played to identity politics: Canadian identity.

Comment: In U.S. minerals deal, Zelensky is holding some cards

Details of the deal are few, but Ukraine appears to have avoided the worst of Trump’s earlier demands.

Comment: Tariffs haven’t hit economy; doesn’t mean they won’t

Businesses and consumers braced enough for their effect to delay the impacts. The rest is up to Trump.

FILE - This Feb. 6, 2015, file photo, shows a measles, mumps and rubella vaccine on a countertop at a pediatrics clinic in Greenbrae, Calif. Washington state lawmakers voted Tuesday, April 23, 2019 to remove parents' ability to claim a personal or philosophical exemption from vaccinating their children for measles, although medical and religious exemptions will remain. (AP Photo/Eric Risberg, File)
Editorial: Commonsense best shot at avoiding measles epidemic

Without vaccination, misinformation, hesitancy and disease could combine for a deadly epidemic.

Local artist Gabrielle Abbott with her mural "Grateful Steward" at South Lynnwood Park on Wednesday, April 21, 2021 in Lynnwood, Wash. (Olivia Vanni / The Herald)
Editorial: Earth Day calls for trust in act of planting trees

Even amid others’ actions to claw back past work and progress, there’s hope to fight climate change.

Comment: A U.S. senator shouldn’t entertain conspiracy theories

Sen. Ron Johnson’s call for an investigation into 9/11 ignores the reams of verified information available.

toon
Editorial cartoons for Thursday, May 1, May Day

A sketchy look at the news of the day.… Continue reading

Comment: A 100-day report card for Trump’s Cabinet

With the exception of his Treasury secretary, Trump’s Cabinet picks have confirmed earlier concerns.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.