INDIANAPOLIS — Sarah Fisher has another sponsorship for this season.
The Indy Racing League fan favorite announced Friday that IUPUI, a local college, is back on board for 2009.
Details of the deal were not immediately available, but IUPUI wants to use the racing series as a platform to promote the school’s four-year motorsports engineering program.
“We see this sponsorship as an investment in opportunity for our students, and Sarah couldn’t be a better role model as she was once a student here at IUPUI,” said Oner Yurtseven, dean of IUPUI’s school of engineering and technology.
It’s the second deal Fisher has announced since mid-January, despite the struggling economy. Last month, Fisher announced Dollar General would double its commitment this season, allowing her to race in at least four venues on the IRL circuit.
Fisher started her own team last year and was expected to run an amended schedule with primary sponsor ResQ, a sports drink. But when the company pulled out of the deal just before the Indianapolis 500, Fisher was left in a financial bind. That’s when IUPUI bailed her out, helping her qualify for the traditional Memorial Day weekend race.
Fisher has been named the series’ most popular driver three times and has tied Lyn St. James’ female record with seven Indy starts. Her best career finish was second at Homestead, Fla., in 2001 and she won the pole in 2002 at Kentucky.
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