CHARLOTTE, N.C. — The maker of Jim Beam Bourbon will stop sponsoring Robby Gordon’s Sprint Cup team next season, sending another liquor company to the NASCAR sidelines.
A day after Jack Daniels announced it would stop supporting Casey Mears’ No. 07 Chevrolet for Richard Childress Racing, Beam Global Spirits &Wine, Inc. said Tuesday it was shifting sponsorship dollars to areas outside NASCAR.
Jim Beam had been the sponsor of Gordon’s No. 7 Toyota since 2005. The company will continue to fund the team through the end of this season.
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