Germany assistant coach Jessica Campbell stands behind players on the bench during a group A Hockey World Championship match between France and Germany on May 16, 2022, in Helsinki, Finland. (AP Photo/Martin Meissner)

Germany assistant coach Jessica Campbell stands behind players on the bench during a group A Hockey World Championship match between France and Germany on May 16, 2022, in Helsinki, Finland. (AP Photo/Martin Meissner)

Kraken AHL team hires 1st female assistant in league history

Jessica Campbell will be behind the bench for the Coachella Valley Firebirds next season.

Associated Press

PALM SPRINGS, Calif. — The Coachella Valley Firebirds have hired the American Hockey League’s first female assistant coach.

Jessica Campbell is ready for the opportunity.

“I’ve been spending a little bit more of my time on the development side the past three years and truly trying to create the opportunities and the growth for myself, and the knowledge to put myself in this position,” Campbell said. “So I’m very excited to be able to bring that to Coachella.”

Campbell, whose hiring was announced Tuesday, has spent the past year working with the Tri-City Storm of the USHL development program and she was an assistant coach with Germany at the IIHF men’s world championships.

Coachella Valley is set to begin its first season this fall as the AHL affiliate for the Seattle Kraken.

“All signs and all indications of what we were looking for in a coach kind of led me to Jess and led to our conversations, and has led us to her being our first assistant coach,” Coachella Valley coach Dan Bylsma said.

Bylsma was drawn to Campbell’s background as a skating coach. He first reached out to Campbell in an email sent to a generic email address for Campbell’s skating school.

Her first thought, “Is this spam?”

“It was special because I was obviously in a position where I was looking for that next step,” Campbell said.

Campbell was part of the Canadian national team program and played three seasons for the Calgary Inferno of the Canadian Women’s Hockey League. She also played collegiately at Cornell.

“We think that (Campbell) brings a lot of good attributes to the position and we think that she can work with our young players and make them better, and we wouldn’t have hired her if we didn’t think she was capable of doing that,” Kraken general manager Ron Francis said. “So we’re excited that she’s the first, but that’s not why we hired her. We hired her because she’s capable of doing the job and making us better.”

Seattle had previously hired Hall of Famer Cammi Granato as one of its first pro scouts before the team ever took the ice.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Sports

Everett AquaSox outfielder Tai Peete looks back at his foot after sliding into second base during the game against the Tri-City Dust Devils on Wednesday, May 7, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Montes walk-off gives AquaSox fourth win in five games

Everett blows late 3-1 lead, then recovers for 12th-inning 6-5 win against Tri-City.

Jackson’s Kiana Holden bunts the ball during the 4A district championship against Kamiak on Friday, May 17, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
Prep softball roundup for Wednesday, May 7

Jackson homers four times to close the regular season.

Snohomish’s Mak Dauer hits the ball during the girls gold doubles championship match during the Snohomish Summer Smash at Snohomish High School in Snohomish, Washington on Sunday, July 21, 2024. (Annie Barker / The Herald)
Prep girls tennis roundup for Wednesday, May 7

Snohomish and Shorewood dominate Wesco championships.

Prep roundup for Wednesday, May 7

Snohomish boys win Wesco North 3A golf championship.

Silvertips’ Jesse Sanche blocks a shot during the game against the Edmonton Oil Kings on Friday, Oct. 25, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
Silvertips trade goaltender to WHL expansion team

Everett acquired a 2025 second-round pick in exchange for Jesse Sanche.

Everett AquaSox infielder Colt Emerson’s helmet falls off as he runs to third base after a fielding error during the game against the Tri-City Dust Devils on Tuesday, May 6, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
AquaSox fall behind early against Tri-City to open homestand

Everett allows leadoff homer and comes up short in late-inning rallies during 8-5 loss.

Prep baseball roundup for Tuesday, May 6

Mavericks, Scots survive district first round.

Prep golf roundup for Tuesday, May 6

Jackson girls, Kamiak boys win Wesco 4A championships.

Shorewood's Rylie Gettmann updates the score during a Class 3A District 1 girls tennis tournament at Snohomish High School in Snohomish, Washington on Wednesday, May 15, 2024.  (Annie Barker / The Herald)
Prep girls tennis roundup for Tuesday, May 6

Shorewood dominates Wesco South Championship Day 1.

Glacier Peak’s Emma Hirshorn catches a throw to get Snohomish’s Shelby Gilbert out at first during the game on Friday, March 15, 2024 in Snohomish, Washington. (Olivia Vanni / The Herald)
Prep softball roundup for Tuesday, May 6

Glacier Peak closes out league play as champs.

Prep boys soccer roundup for Tuesday, May 6

The Warriors earn an overtime win as district playoffs loom.

The Seattle Mariners' Julio Rodríguez (44) is congratulated by J.P. Crawford (3) after he hit a home run against the Athletics in the first inning at Sutter Health Park on Tuesday, May 6, 2025, in Sacramento, California. (Ezra Shaw / Getty Images / Tribune News Services)
Jim Moore: Can the Mariners continue their spring roll?

Fans’ opinions mixed on whether or not the M’s will disappoint once again.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.