WSU football coach seeking answers in business books

SPOKANE — Washington State University football coach Paul Wulff is turning to business books instead of playbooks in his effort to reverse the worst season in team history.

Wulff, who was hired last December, said Tuesday that a friend recently gave him some literature on how organizations can promote major changes, which he needs for the Cougars (1-8, 0-6 Pacific-10).

He’s learning that it’s difficult to get people to buy into organizational changes that might challenge their comfort zones.

“It’s kind of ironic when you read things like this, and we are going through the same things,” Wulff said. “As we are moving forward we want to be on top of what happens next.”

“People don’t change real quick. That’s a process,” Wulff said. “It’s easy to make decisions to change, but people don’t change quick. We are in that mode now.”

The next obstacle for the Cougars comes Saturday when Arizona (5-3, 3-2 Pac-10) comes to Pullman. Arizona needs a win to become bowl eligible for the first time in a decade.

Wulff, in his weekly conference call, also downplayed the notion that players were quitting on a team that is getting blown out by historic margins each week.

After the 58-0 loss at Stanford last week, quarterback Kevin Lopina and defensive back Romeo Pellum both suggested that some players on the team had quit.

“We have some people on the team who are competitors and they’ll get down about this, and then we’ve got some who just want to quit,” Lopina said.

“People are not trusting the coaches, what the coaches are teaching us. That’s our downfall right now,” Pellum said.

Wulff attributed those comments to frustration with losing.

“I don’t think anybody has quit,” Wulff said. “Some players are frustrated and tired of answering the same questions.”

There’s no denying that this is a trying season for everyone connected to the WSU program.

The Cougars rank worst in the nation in points allowed, 49.2 per game, and second to last in points scored, 12.3. That’s a double whammy that is rare for a BCS team.

They’ve been outscored 169-0 in the past 10 quarters of play. They’ve given up 1,343 yards while gaining only 395 in that span.

They’ve already surrendered more points in Pac-10 play, 350, than any other team in league history with three games left to play. The previous record was 333 set by Cal in 2001. Washington State is yielding 58.3 points per Pac-10 game, well above the record of 47.3 allowed by the 1970 WSU team.

The Cougars were shut out for the second straight game, a first since 1969, after going 280 straight games in which they scored at least a field goal. They have not been shut out in three straight games since 1925. The team record is four straight in 1903.

“I don’t spend time on records we are breaking or not breaking,” Wulff said. “It doesn’t matter to us right now.”

“It’s more about reconstruction,” he said. “We have a plan and I am sticking to it.”

After losing five more turnovers Saturday, the Cougars are tied with Wyoming for worst in the nation with a net minus 2.22 a game, having lost 29 and gained nine.

Wulff said he expects quarterback J.T. Levenseller to play more in the final four games.

Neck stingers have left three players questionable: Defensive end Kevin Kooyman, linebacker Myron Beck and guard B.J. Guerra. Wulff expects Beck to play.

After Arizona, the schedule gets a little easier. The Cougars travel to Arizona State (2-6), host Washington (0-8) and finish at Hawaii (4-5).

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Sports

The awards table with different athletic honors and trophies at the Everett Community College Athletics 2025 Hall of Fame Induction Ceremony in Everett, Washington on June 5, 2025. (Joe Pohoryles / The Herald)
Everett CC Athletics enshrine 2025 Hall of Fame class

The late Chet Hovde, longtime women’s hoops coach, headlines the seven-member class.

Stanwood's mixed unified 400-meter relay team -- (from left to right) senior Ciara Beam, sophomore Camrie Ingram, junior Xander Krause and junior Levi Stiers -- poses with their medals and state championship trophy at the WIAA Track & Field Championships in Tacoma, Washington on May 31, 2025. (Photo courtesy of Michael Randall / Stanwood track & field)
Stanwood’s Inclusive Track Field state champions blaze trail

The program takes huge step forward for intellectually disabled athletes and their peers.

AquaSox pounded by Emeralds

The Eugene Emeralds hit the AquaSox early and often… Continue reading

Tyrese Haliburton hit a last-second shot to take down favored Oklahoma City in Game 1 of the NBA Finals. (Yong Kim / Tribune News Services)
Pacers’ Tyrese Haliburton stuns Thunder to open NBA Finals

Tyrese Haliburton raced up the court, paused for a… Continue reading

Vote for The Herald’s Prep Athlete of the Week for May 25-31

The Athlete of the Week nominees for May 25-31. Voting closes at… Continue reading

Seahawks quarterback Sam Darnold (14) participates in a workout during day six of OTAs at the Virginia Mason Athletic Center in Renton on Thursday, June 5, 2025. (Photo courtesy of Edwin Hooper / Seattle Seahawks)
Revisiting Washington’s 2000 upset over mighty Miami

It’s impossible to find two power-conference college football programs farther apart geographically… Continue reading

Seahawks offensive tackle Abraham Lucas, an Archbishop Murphy High School graduate, participates in OTAs at the Virginia Mason Athletic Center on Wednesday, June 4, 2025. (Photo courtesy of Rod Mar / Seattle Seahawks)
Seahawks offensive tackle Abraham Lucas talks about new season

The healthy Archbishop Murphy graduate talks about a number of topics at OTAs.

Seahawks quarterback Jalen Milroe (6) participates in a workout on day five of OTAs at the Virginia Mason Athletic Center in Renton on Wednesday, June 4, 2025. (Photo courtesy of Edwin Hooper / Seattle Seahawks)
As Milroe learns, there’s no QB competition for Seahawks

There are obvious similarities between the Seattle Seahawks’ quarterback situation… Continue reading

Everett AquaSox infielder Colt Emerson gets a high-five from teammate Lazaro Montes after scoring during the game against the Tri-City Dust Devils on Tuesday, May 6, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Lazaro Montes hits 13th homer, Frogs win

Suisbel and Montes go deep for second straight night.

Everett Community College head coach Chet Hovde watches as the women's team practices on Tuesday, March 7, 2017 in Everett. Hovde, who died in 2024, will be inducted into the EvCC Hall of Fame along with others on Thursday. (Andy Bronson / The Herald)
EvCC to induct 5 athletes, 1 team into HOF Thursday

A record-setting rebounder, a dual-threat pitcher, a cross country… Continue reading

Cal Raleigh of the Seattle Mariners hits a single during the first inning against the Washington Nationals at T-Mobile Park on Thursday, May 29, 2025, in Seattle. (Stephen Brashear / Getty Images / Tribune News Services)
Cal Raleigh is blasting his way toward a historic season

When the owners of the Seattle Mariners gathered last week for a… Continue reading

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.