Jasmine Diedrich

Jasmine Diedrich

At 26, Jasmine Diedrich already owns 13 espresso stands

She started her Diedrich Espresso company seven years ago, when she was just 19.

This is one of 12 finalists for the Herald Business Journal’s Emerging Leaders award, which seeks to highlight and celebrate people who are doing good work in Snohomish County. The winner will be named at an event on April 12.

Name: Jasmine Diedrich

Age: 26

Profession: Owner, Diedrich Espresso

Jasmine Diedrich knows how much of a struggle it is to grow a small business. She started her coffee chain, Diedrich Espresso, seven years ago.

She said she remembers working at her stands from open to close five days a week then coming back to pull half-day shifts on the weekends.

“I was sleep deprived and sleeping on the floor in a sleeping bag with four roommates because I wanted to reinvest every dollar I made back into my business,” Diedrich writes. “I am happy with where I have gone in seven years and what my business has grown to.”

Now, she owns 13 Diedrich Espresso locations in Snohomish, Island and Skagit counties and has contracts with the Aquasox and Angel of the Winds Arena. It took ambition and analytical skill and help from her guardian angel — her father — to succeed, Diedrich said.

“Through all of this I have been able to grow from a punk 19-year-old who didn’t know how to run a business or what she was doing and blossomed into the 26-year-old I am today,” Diedrich writes.

Diedrich is also one of two returning Emerging Leader candidates who made the Top 12 list last year.

She describes her mother as a hippie who instilled in her a commitment to volunteer. She’s done so through a variety of causes and organizations, including the Marysville Strawberry Festival, South Everett Mukilteo Rotary and Economic Alliance Snohomish County. For the latter, she has been nominated to the Ambassador of the Year award and has joined the leadership team.

She hopes what she’s done with her business and outside of it will inspire others.

“After working with so many groups it is where my passion lies and I want to continue to help the groups grow and adapt to the crazy world we live in,” Diedrich writes. “I am hoping that other businesses will see what myself and the select few do for our community and set an example for others to uphold.”

Talk to us

More in Herald Business Journal

FILE - A Boeing 737 Max jet prepares to land at Boeing Field following a test flight in Seattle, Sept. 30, 2020. Boeing said Tuesday, Jan. 10, 2023, that it took more than 200 net orders for passenger airplanes in December and finished 2022 with its best year since 2018, which was before two deadly crashes involving its 737 Max jet and a pandemic that choked off demand for new planes. (AP Photo/Elaine Thompson, File)
Boeing inks deal for up to 300 737 Max planes with Ryanair

At Boeing’s list prices, the deal would be worth more than $40 billion if Ryanair exercises all the options.

Logo for news use featuring Snohomish County, Washington. 220118
Four recognized for building a better community

Economic Alliance of Snohomish County hosts annual awards

Logo for news use featuring Snohomish County, Washington. 220118
Business Briefs: Pandemic recovery aid and workforce support program

Snohomish County launches small business COVID recovery program, and is now accepting NOFA grant applications.

Elson S. Floyd Award winner NAACP President Janice Greene. (Olivia Vanni / The Herald)
Janice Greene: An advocate for supplier diversity and BIPOC opportunities

The president of the Snohomish County NAACP since 2008 is the recipient of this year’s Elson S. Floyd Award.

Emerging Leader Rilee Louangphakdy (Olivia Vanni / The Herald)
Rilee Louangphakdy: A community volunteer since his teens

Volunteering lifted his spirits and connected him with others after the death of a family member.

Emerging Leader Alex McGinty (Olivia Vanni / The Herald)
Alex Zitnik-McGinty: Find a group you like and volunteer!

Her volunteer activities cover the spectrum. Fitting in “service work is important as we grow.”

Opportunity Lives Here award winner Workforce Snohomish and director, Joy Emory. (Olivia Vanni / The Herald)
Workforce Snohomish receives Opportunity Lives Here Award

Workforce offers a suite of free services to job seekers and businesses in Snohomish County.

Henry M. Jackson award winner Tom Lane. (Olivia Vanni / The Herald)
Tom Lane: An advocate for small and local businesses

The CEO of Dwayne Lane’s Auto Family is a recipient of this year’s Henry M. Jackson Award.

John M. Fluke Sr. award winner Dom Amor. (Olivia Vanni / The Herald)
Dom Amor: Working behind the scenes to improve the region

Dom Amor is the recipient of this year’s John M. Fluke Sr. Award

Dr. David Kirtley at the new Helion headquarters in Everett, Washington on Wednesday, Jan. 19, 2022  (Olivia Vanni / The Herald)
Everett nuclear fusion energy company nets first customer: Microsoft

The Everett company, on a quest to produce carbon-free electricity, agreed to provide power to the software giant by 2028.

Hunter Mattson, center, is guided by Blake Horton, right, on a virtual welding simulation during a trade fair at the Evergreen State Fairgrounds in Monroe, Washington, on Wednesday, May 3, 2023. High school kids learned about various trades at the event. (Annie Barker / The Herald)
Trade fair gives Snohomish County kids glimpse of college alternatives

Showcasing the trades, the Trade Up event in Monroe drew hundreds of high school students from east Snohomish County.

A Tesla Model Y Long Range is displayed on Feb. 24, 2021, at the Tesla Gallery in Troy, Mich.  Opinion polls show that most Americans would consider an EV if it cost less, if more charging stations existed and if a wider variety of models were available. The models are coming, but they may roll out ahead of consumer tastes. And that could spell problems for the U.S. auto industry, which is sinking billions into the new technology with dozens of new vehicles on the way.  (AP Photo/Carlos Osorio)
Tesla leases space at Marysville business park

Elon Musk’s electric car company reportedly leased a massive new building at the Cascade Business Park.