How the 1967 Monterey Pop Festival changed music forever

  • By Jim Harrington The Mercury News
  • Saturday, June 17, 2017 1:30am
  • Life
Jimi Hendrix performs June 18, 1967, during his groundbreaking set at the Monterey Pop Festival in Monterey, California. The three-day concert in the San Francisco Bay area paved the way for Woodstock and today’s popular festivals. (Monterey Herald via Associated Press)

Jimi Hendrix performs June 18, 1967, during his groundbreaking set at the Monterey Pop Festival in Monterey, California. The three-day concert in the San Francisco Bay area paved the way for Woodstock and today’s popular festivals. (Monterey Herald via Associated Press)

By Jim Harrington / The Mercury News

SAN FRANCISCO — When you’re rocking out to Metallica at Outside Lands in San Francisco in August, or perhaps grooving to some hipster-approved dance-pop act at Southern California’s Coachella come spring, you might want to take a second to thank the Monterey Pop Festival.

Yes, the three-day event that took place way back in 1967 — and was captured in D.A. Pennebaker’s documentary “Monterey Pop” — had an immense impact on the music world that can still be felt a half-century later.

“This is pre-Woodstock. This is pre- all the other festivals,” says Gregg Perloff, whose Berkeley-based Another Planet Entertainment puts on Outside Lands and other large music events. “(Monterey Pop) legitimized that a large number of people could go to a music festival. It was the first of its kind.”

Now we get Part Two. In recognition of the original event’s mighty legacy, Norah Jones, Jack Johnson, Gary Clark Jr., Father John Misty and several other notable acts will perform at the 50th anniversary celebration of Monterey Pop. The 2017 edition takes place on the exact same dates and location as the original model — this weekend at the Monterey County Fairgrounds.

And while the original event was an untested concept, the new Monterey Pop is being presented by some of the most established names in the concert business — Another Planet, Los Angeles-based Goldenvoice (promoters of Coachella) and Lou Adler, a producer of the first festival, and his Monterey International Pop Festival Foundation.

“I don’t know how often something comes around and then comes back at 50,” says Adler, who is also a Rock and Roll Hall of Fame producer known for his work with The Mamas and the Papas, Carole King and Cheech and Chong. “I just thought it might be the right time, if there was going to be any time.”

The return comes at a time when the music festival circuit that Monterey Pop helped spawn is at a crossroads. While some festivals are doing banner business — Outside Lands and BottleRock Napa Valley draw sell-out crowds and the free Hardly Strictly Bluegrass brings in more than 500,000 fans each year — “there are others that quietly didn’t happen this year, or aren’t going to happen this year,” says Gary Bongiovanni, editor of concert industry publication Pollstar.

“Music festivals require a very large talent lineup,” Bongiovanni says. “And, the increasing number of festivals isn’t offset by an increase in the number of touring acts that people want to see.”

The original Monterey Pop took a gamble with a different approach and cast of acts — from the Grateful Dead and The Who to Jimi Hendrix, Janis Joplin and Otis Redding — who hadn’t broken out yet, but seemed on the verge.

At the time, people were used to seeing individual acts perform at dinky civic centers and small theaters. Monterey, in contrast, presented a cornucopia of artists in one large setting.

The highlights included Joplin’s incendiary performance, The Who’s Pete Townshend smashing his guitar during “My Generation,” and Jimi Hendrix burning his guitar during “Wild Thing.”

The 1967 event, which was inspired by the annual Monterey Jazz Festival held at the same site, also upped the ante in terms of production values at a rock concert.

“Prior to Monterey, you could show up at a venue and maybe one of the two speakers was working,” says Adler. “There’s that moment in ‘Monterey,’ in Pennebaker’s film, when David Crosby at a sound check says, ‘At last, a good sound system.’ What we set out to do was (provide) the best possible conditions for the performers and the audience.”

Monterey Pop also provided the artists with a place to meet and compare notes. That might not sound so revolutionary in the social media age, but in 1967, there wasn’t a whole lot of interaction going on between musicians living in different parts of the world.

However, at Adler’s gathering, rising stars from Los Angeles, San Francisco, England and elsewhere had the opportunity to not just watch each other perform, but also to begin plotting the path for rock’s future. They began exchanging ideas, Adler says, and the common thread was “giving the art back to the performer.”

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Life

What’s Up columnist Andrea Brown with a selection of black and white glossy promotional photos on Wednesday, June 18, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Free celeb photos! Dig into The Herald’s Hollywood time capsule

John Wayne, Travolta, Golden Girls and hundreds more B&W glossies are up for grabs at August pop-up.

Rodney Ho / Atlanta Journal-Constitution / Tribune News Service
The Barenaked Ladies play Chateau Ste. Michelle in Woodinville on Friday.
Coming events in Snohomish County

Send calendar submissions for print and online to features@heraldnet.com. To ensure your… Continue reading

Edmonds announces summer concert lineup

The Edmonds Arts Commission is hosting 20 shows from July 8 to Aug. 24, featuring a range of music styles from across the Puget Sound region.

Big Bend Photo Provided By Ford Media
2025 Ford Bronco Sport Big Bend Increases Off-Road Capability

Mountain Loop Highway Was No Match For Bronco

Cascadia College Earth and Environmental Sciences Professor Midori Sakura looks in the surrounding trees for wildlife at the North Creek Wetlands on Wednesday, June 4, 2025 in Bothell, Washington. (Olivia Vanni / The Herald)
Cascadia College ecology students teach about the importance of wetlands

To wrap up the term, students took family and friends on a guided tour of the North Creek wetlands.

Mustang Convertible Photo Provided By Ford Media Center
Ford’s 2024 Ford Mustang Convertible Revives The Past

Iconic Sports Car Re-Introduced To Wow Masses

Kim Crane talks about a handful of origami items on display inside her showroom on Monday, Feb. 17, 2025, in Snohomish, Washington. (Olivia Vanni / The Herald)
Crease is the word: Origami fans flock to online paper store

Kim’s Crane in Snohomish has been supplying paper crafters with paper, books and kits since 1995.

The 2025 Nissan Murano midsize SUV has two rows of seats and a five-passenger capacity. (Photo provided by Nissan)
2025 Nissan Murano is a whole new machine

A total redesign introduces the fourth generation of this elegant midsize SUV.

A woman flips through a book at the Good Cheer Thrift Store in Langley. (Olivia Vanni / The Herald)
Pop some tags at Good Cheer Thrift Store in Langley

$20 buys an outfit, a unicycle — or a little Macklemore magic. Sales support the food bank.

The Mukilteo Boulevard Homer on Monday, May 12, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
‘Homer Hedge’: A Simpsons meme takes root in Everett — D’oh!

Homer has been lurking in the bushes on West Mukilteo Boulevard since 2023. Stop by for a selfie.

Sarah and Cole Rinehardt, owners of In The Shadow Brewing, on Wednesday, March 12, 2025 in Arlington, Washington. (Olivia Vanni / The Herald)
In The Shadow Brewing: From backyard brews to downtown cheers

Everything seems to have fallen into place at the new taproom location in downtown Arlington

Bar manager Faith Britton pours a beer for a customer at the Madison Avenue Pub in Everett. (Olivia Vanni / The Herald)
Burgers, brews and blues: Madison Avenue Pub has it all

Enjoy half-price burgers on Tuesday, prime rib specials and live music at the Everett mainstay.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.