The “War on Christmas” has never been so profitable.
For the fourth year running, conservative Christian groups have spent much of December mobilizing against what they see as a liberal plot to censor Christmas.
But this year, it’s more than a cause. It’s a heck of a fundraiser.
The American Family Association, a conservative activist group, has rung up more than $550,000 in sales of buttons and magnets stamped with the slogan “Merry Christmas: It’s Worth Saying.”
Liberty Counsel, a nonprofit law firm affiliated with the religious right, has taken in more than $300,000 with its “Help Save Christmas Action Packs.” The kits include two buttons, two bumper stickers and “The Memo That Saved Christmas,” a guide to defending overt religious expression, such as a nativity scene in a public-school classroom.
Also for sale through conservative Web sites: Christmas bracelets, tree ornaments and lapel pins intended to send a defiant message to those who would turn December into a multicultural mush of “winter parties,” “seasonal sales” and “Happy Holidays” greetings. Christmas warriors can also download – for free – lists that rank retailers as either “naughty” or “nice,” depending on how often their ads refer to Christmas rather than a generic holiday.
“You’re seeing people really wanting to take this battle forward,” said Mat Staver, the president of Liberty Counsel, based in Orlando, Fla.
With minimal advertising on Christian radio stations, Liberty Counsel rang up more than 12,000 orders for a glossy copy of the legal memo (which is also available online for free). The minimum donation to get a packet was $25; many supporters kicked in more.
Staver’s conclusion: “A lot of people have strong feelings about Christmas.”
Apparently so. A Zogby International poll conducted last month found that 46 percent of Americans are offended when a store clerk greets them with “Happy Holidays” instead of “Merry Christmas.” More than a third of the 12,800 adults surveyed said they have walked out of a store or resolved to avoid it in the future because the clerks didn’t show enough Christmas spirit.
“It’s the whole peace-on-earth and goodwill-toward-man thing. It lifts us up when people can say ‘Merry Christmas’ without worrying about whether it’s politically correct,” said Jennifer Giroux, a Cincinnati entrepreneur. She began marketing rubber bracelets urging “Just Say ‘Merry Christmas’” last December; this season, she has sold more than 50,000, at $2 apiece.
She plans to donate her profits to a Christian charity. “It’s never been about the money,” she said. “It’s about the message.”
But if the message can make money, so much the better.
Critics call such fundraising a scam that feeds on lies about the atheist left’s alleged plot to undermine Christianity. “It’s too ridiculous,” said the Rev. Barry Lynn, executive director of Americans United for the Separation of Church and State. “They’re raising money for a nonexistent war.”
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