Gatorade inventor dies at 80

JACKSONVILLE, Fla. — Dr. Robert Cade, who invented the sports drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tuesday of kidney failure. He was 80.

His death was announced by the University of Florida, where he and other researchers created Gatorade in 1965 to help the school’s football players replace carbohydrates and electrolytes lost through sweat while playing in swamp-like heat.

Now sold in 80 countries in dozens of flavors, Gatorade was born thanks to a question from former Gator Coach Dwayne Douglas, Cade said in a 2005 interview with The Associated Press.

He asked, “Doctor, why don’t football players wee-wee after a game?”

“That question changed our lives,” Cade said.

Cade’s researchers determined a football player could lose up to 18 pounds — 90 to 95 percent of it water — during the three hours it takes to play a game. Players sweated away sodium and chloride and lost plasma volume and blood volume.

Using their research, and about $43 in supplies, they concocted a brew for players to drink while playing football. The first batch was not exactly a hit.

“It sort of tasted like toilet bowl cleaner,” said Dana Shires, one of the researchers.

“I guzzled it and I vomited,” Cade said.

The researchers added some sugar and some lemon juice to improve the taste. It was first tested on freshmen because Coach Ray Graves didn’t want to hurt the varsity team. Eventually, however, the use of the sports beverage spread to the Gators, who enjoyed a winning record and were known as a “second-half team” by outlasting opponents.

After the Gators beat Georgia Tech 27-12 in the Orange Bowl in 1967, Tech coach Bobby Dodd told reporters his team lost because, “We didn’t have Gatorade … that made the difference.”

Stokely-Van Camp obtained the licensing rights for Gatorade and began marketing it as the “beverage of champions.” PepsiCo Inc. now owns the brand, which has brought the university more than $110 million in royalties since 1973.

Cade said Stokely-Van Camp hated the name “Gatorade,” believing it would was too parochial, but stuck with it after tests showed consumers liked the name.

Gatorade held 80 percent of the $5.5 billion-a-year sports drink market in 2005, according to Beverage Digest. Current figures were not immediately available.

Cade said he thought the use of Gatorade would be limited to sports teams and never dreamed it would be purchased by regular consumers.

“I never thought about the commercial market,” he said. “The financial success of this stuff really surprised us.”

The researcher also said he was proud that Gatorade was based on research into what the body loses in exercise. “The other sports drinks were created by marketing companies,” he said.

Since its introduction, Cade said the formula changed very little. An artificial sweetener has replaced sugar.

Instead of the original four flavors, there are now more than 30 available in the United States and more than 50 flavors available internationally.

Born James Robert Cade in San Antonio on Sept. 26, 1927, Cade, a Navy veteran, graduated from the University of Texas at Austin and the University of Texas Southwestern Medical School in Dallas.

Cade was appointed an assistant professor in internal medicine at UF in 1961. He worked until he was 76, retiring in November 2004 from the university, where he taught medicine, saw patients and conducted research.

Cade and his wife, Mary, had six children.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Local News

Edmonds Mayor Mike Rosen goes through an informational slideshow about the current budget situation in Edmonds during a roundtable event at the Edmonds Waterfront Center on Monday, April 7, 2025 in Edmonds, Washington. (Olivia Vanni / The Herald)
Edmonds mayor recommends $19M levy lid lift for November

The city’s biennial budget assumed a $6 million levy lid lift. The final levy amount is up to the City Council.

Community members gather for the dedication of the Oso Landslide Memorial following the ten-year remembrance of the slide on Friday, March 22, 2024, at the Oso Landslide Memorial in Oso, Washington. (Ryan Berry / The Herald)
The Daily Herald garners 6 awards from regional journalism competition

The awards recognize the best in journalism from media outlets across Alaska, Idaho, Montana, Oregon and Washington.

A firefighting helicopter carries a bucket of water from a nearby river to the Bolt Creek Fire on Saturday, Sep. 10, 2022, on U.S. 2 near Index, Washington. (Ryan Berry / The Herald)
How Snohomish County property owners can prepare for wildfire season

Clean your roofs, gutters and flammable material while completing a 5-foot-buffer around your house.

(City of Everett)
Everett’s possible new stadium has a possible price tag

City staff said a stadium could be built for $82 million, lower than previous estimates. Bonds and private investment would pay for most of it.

Jennifer Humelo, right, hugs Art Cass outside of Full Life Care Snohomish County on Wednesday, May 28, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
‘I’ll lose everything’: Snohomish County’s only adult day health center to close

Full Life Care in Everett, which supports adults with disabilities, will shut its doors July 19 due to state funding challenges.

The age of bridge 503 that spans Swamp Creek can be seen in its timber supports and metal pipes on Wednesday, May 15, 2024, in Lynnwood, Washington. The bridge is set to be replaced by the county in 2025. (Ryan Berry / The Herald)
Snohomish County report: 10 bridges set for repairs, replacement

An annual report the county released May 22 details the condition of local bridges and future maintenance they may require.

The Edmonds City Council gathers to discuss annexing into South County Fire on Tuesday, Dec. 3, 2024 in Edmonds, Washington. (Olivia Vanni / The Herald)
Community group presents vision for Edmonds’ fiscal future

Members from Keep Edmonds Vibrant suggested the council focus on revenue generation and a levy lid lift to address its budget crisis.

x
Edmonds seeks applicants for planning board alternate

The member would attend and participate in meetings and vote when another member is absent. Applications close June 25.

People walk during low tide at Picnic Point Park on Sunday, March 3, 2024 in Edmonds, Washington. (Annie Barker / The Herald)
Beach cleanup planned for Picnic Point in Edmonds

Snohomish Marine Resources Committee and Washington State University Beach Watchers host volunteer event at Picnic Point.

Logo for news use featuring the municipality of Stanwood in Snohomish County, Washington. 220118
Stanwood man accused of crashing into 2 vehicles, injuring federal agents

Victor Vivanco-Reyes appeared in federal court Monday on two counts of assaulting a federal agent with a deadly weapon.

Snohomish County Health Department Director Dennis Worsham on Tuesday, June 11, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
Snohomish County Health Department director tapped as WA health secretary

Dennis Worsham became the first director of the county health department in January 2023. His last day will be July 3.

Bar manager Faith Britton pours a beer for a customer at the Madison Avenue Pub in Everett. (Olivia Vanni / The Herald)
Burgers, brews and blues: Madison Avenue Pub has it all

Enjoy half-price burgers on Tuesday, prime rib specials and live music at the Everett mainstay.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.