Pocket PC trademark lawsuit to be heard in ‘compact’ court

By Michael Liedtke

Associated Press

SAN FRANCISCO — Entrepreneur Ken Bellanger is certain he has a strong case against Microsoft Corp. for trademark infringement, but figures a conventional lawsuit would never stand a chance against the software giant’s cache of high-paid lawyers.

So Bellanger is taking his beef to a place made for little guys — small claims court.

Alleging Microsoft illegally latched on to the name "Pocket PC" for its handheld computer operating system, Bellanger paid $20 last week to file a small claims complaint against the Redmond-based company. The dispute is scheduled to be heard Feb. 22 before a small claims commissioner in San Francisco.

With the case, Bellanger hopes to win the maximum $5,000 award allowed in California’s small claims courts and establish his legal right to the Web address pocketpc.com, a site that Microsoft launched two years ago.

Bellanger contends the name belongs to him because he began selling a gag gift called the Pocket PC in 1985. The product, meant to spoof the high-tech industry’s hype about small computing devices, is a plastic poker chip bearing a unique serial number.

About 1,200 people have paid $6.95 to $9.95 for Bellanger’s Pocket PC through the years. He believes he could sell as many as 500,000 more Pocket PCs online if Microsoft would stop trespassing on his trademark.

If he wins in small claims court, Bellanger reasons he can use the judgment to prove his ownership of Pocket PC to the Internet Corporation for Assigned Names and Numbers, the online guardian best known as ICANN. Getting the rights to pocketpc.com, he says, is more important than the money.

"This isn’t about holding up Microsoft," Bellanger, 41, said. "This is about taking back something that is already mine."

Microsoft declined to comment specifically about Bellanger’s suit.

In general, Microsoft views "Pocket PC" as a generic term used to describe an operating system for a variety of handheld computers made by a long list of manufacturers that include Compaq, Toshiba, Hewlett-Packard and Casio, said Microsoft spokesman Jim Dresler.

Trademark disputes are nothing new for Microsoft. Last year, the company reached an undisclosed settlement with Grand Rapids, Mich.-based Xbox Technologies to secure the trademark for the name of Microsoft’s video game player. The Michigan company changed its name to the Knowledge Mechanics Group.

Although Bellanger never officially registered Pocket PC with the federal government, legal experts say he still may hold a "common law" trademark on the name in California. A common law trademark is established whenever someone sells a commercial product under a specific name, said Harvey Dunn, an intellectual property attorney in Dallas.

"It doesn’t sound like a totally frivolous case," Dunn said. "The ultimate question may come down to whether anyone would confuse what he is marketing with what Microsoft is marketing."

Bellanger says the proof of the confusion is in his e-mail box. He says he gets a steady stream of inquiries from people with questions about Microsoft’s Pocket PC system.

"I just want to protect my intellectual property," he, said. "I can guarantee you that if Microsoft were in my position they would be doing the same thing, only not in small claims court."