The PlayStation profit game

By BRIAN KELLY

Herald Writer

The odyssey is over. And great graphics aside, it’s time to see if these things can sing ka-ching.

Or so hope a growing number of new PlayStation 2 owners, the stand-in-line stalwarts who braved boredom and the crush of the crowd recently to get their hands on the hottest video game machine in years.

With Sony shipping fewer PlayStation 2 machines than previously promised, some are hoping to resell their consoles for a tidy profit. Maybe by as much as $1,000 more than the retail price.

“I saw it as an investment,” said Charles White of Monroe.

Sony had planned to ship a million units for its North American launch of the game player, but later cut that number in half. Although the company has promised to ship 100,000 each week until Christmas, many of the machines have been preordered and some stores don’t expect to have extra consoles until spring.

The machines, which also play DVDs and older PlayStation games, have a suggested retail price of $299.

White, a 50-year-old corrections officer at the prison in Monroe, bought his PlayStation 2 at a Fred Meyer store when they went on sale 10 days ago.

He set his alarm for 4 a.m. so he could get in line early, but had second thoughts after his head hit the pillow.

“I wasn’t going to do it,” White recalled. “I hemmed and hawed, then I woke up before the alarm went off.”

White relented, drove down to the store and took a place in line at 4:30 a.m.

At 6 a.m., an employee came out and told the crowd the store had only two dozen consoles.

“I was number 22; I squeaked in,” said White, who doesn’t play video games and doesn’t own a computer.

The game player put him back $324 with tax. It also made him 15 minutes late for work that day.

Now, he’s selling the game – still in its box with cardboard flaps unflipped and plastic wrap intact – for the best offer above $1,000. Or he’ll sell the machine to the first person to paper his palm with $1,350.

Marvin Eutsey, a 40-year-old supervisor at Costco, had originally planned on keeping his console.

He, too, waited for hours.

“I went through royal hell,” said Marvin Eutsey, 40.

All told, it cost him $443. Eutsey’s asking price: $750.

At a friend’s party a week ago, Eutsey saw the console in action. The graphics are awesome, he said.

“I was really considering keeping it,” Eutsey said. “With Christmas coming up and three kids at home …. I kind of put two and two together. It’s an awful lot of money.”

“If worse comes to worse, I can always take it back,” he said.

The machines have been selling on eBay, the Internet auction site, in the $500 range. That hasn’t stopped other sellers from seeking more, however, with some asking for bids of up to $2,950 for a PlayStation2 last week.

Stores began selling the consoles Oct. 26. By the following day, they were being offered in newspaper classified ads for $1,000. And the number of classified ads in Seattle-area newspapers hawking the machines has grown steadily since.

History is repeating itself, said Levi Buchanan, recalling the resale frenzy that surrounded the release of Nintendo’s new game console several years ago.

“Grinches pop up every holiday season,” said Buchanan, editor-in-chief of GameFan, a video gamers magazine.

“Unfortunately, this was bound to happen once the shortage was announced,” he said.

Sony started hyping the machine more than 18 months ago by leaking pictures of the prototype, Buchanan said. But must-have toy crazes began with Cabbage Patch Kids in 1984.

And just 10 years before that, Pong, the first home video game, hit the market.

Allan Alcorn, a co-designer of Pong, recalled trying to get retailers interested in the game at a New York toy fair early that year. Until then, people watched TVs, they didn’t play with them, he said.

“We didn’t sell one unit,” Alcorn said, recalling the disinterested people passing by his booth.

Only 150,000 Pong players were made the first year, and Sears became the exclusive dealer because no other retailers were interested.

“And it was a big hit. Demand far exceeded supply,” Alcorn said.

“But then again, it was a 100 percent market share.”

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Local News

Carlos Cerrato, owner of Taqueria El Coyote, outside of his food truck on Thursday, Jan. 29, 2026 in Lynnwood. (Olivia Vanni / The Herald)
Everett proposes law to help close unpermitted food carts

The ordinance would make it a misdemeanor to operate food stands without a permit, in an attempt to curb the spread of the stands officials say can be dangerous.

An Everett Transit bus drives away from Mall Station on Monday, Dec. 22, 2025, in Everett, Washington. (Olivia Vanni / The Herald)
Everett Transit releases draft of long-range plan

The document outlines a potential 25% increase in bus service through 2045 if voters approve future 0.3% sales tax increase.

Lake Stevens robotics team 8931R (Arsenic) Colwyn Roberts, Riley Walrod, Corbin Kingston and Chris Rapues with their current robot and awards on Thursday, Jan. 29, 2026 in Lake Stevens, Washington. (Olivia Vanni / The Herald)
Lake Stevens robotics team receives world recognition

Team Arsenic took second place at the recent ROBO-BASH in Bellingham, earning fifth place in the world.

Leslie Wall in the Everett Animal Shelter on Jan. 6, 2026 in Everett, Washington. (Will Geschke / The Herald)
Everett Animal Shelter gets $75k in grants, donations

The funds will help pay for fostering and behavioral interventions for nearly 200 dogs, among other needs.

Everett
One man was injured in Friday morning stabbing

Just before 1 a.m., Everett police responded to a report of a stabbing in the 2600 block of Wetmore Avenue.

x
Paraeducator at 2 Edmonds schools arrested on suspicion of child sex abuse

On Monday, Edmonds police arrested the 46-year-old after a student’s parents found inappropriate messages on their daughter’s phone.

South County Fire Chief Bob Eastman answers question from the Edmonds City Council on Tuesday, Dec. 3, 2024 in Edmonds, Washington. (Olivia Vanni / The Herald)
South County Fire chief announces retirement

The Board of Commissioners has named Assistant Chief Shaughn Maxwell to replace Chief Bob Eastman in February.

One dead, four displaced in Lynnwood duplex fire Monday

More than three dozen firefighters responded to the fire. Crews continued to put out hot spots until early Tuesday.

With the warm atmosphere, freshly made food and a big sign, customers should find their way to Kindred Kitchen, part of HopeWorks Station on Broadway in Everett. (Dan Bates / The Herald)
Housing Hope to close cafe, furniture store

Kindred Cafe will close on Jan. 30, and Renew Home and Decor will close on March 31, according to the nonprofit.

Everett
Everett Fire Department announces new assistant chief

Following the retirement of Assistant Chief Mike Calvert in the summer, Seth Albright took over the role on an interim basis before being promoted to the position.

Logo for news use featuring Snohomish County, Washington. 220118
Snohomish County voters largely approving school levies, bonds

Levies in Darrington and Monroe were failing Tuesday, and bonds in Monroe, Mukilteo and Northshore were just short of the 60% threshold.

Logo for news use featuring the municipality of Lake Stevens in Snohomish County, Washington. 220118
Police investigate fight during Lake Stevens protest

A video shows an altercation between Lake Stevens High School students during a walkout on Thursday.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.