Equifax needs to do better in handling data breach

The company may be overwhelmed, but it still needs to do everything it can to protect people.

I’m still waiting on Equifax to give me what it promised.

Like millions of others, I was informed by the credit bureau that my personal financial information may have been compromised by the company’s recent epic data breach.

The Equifax debacle posed a quadruple threat, exposing people’s addresses, birth dates, social security and driver’s license numbers. Data for 143 million consumers is now out there, quite probably being used to commit identity theft.

To reassure consumers that it was handling this mess, Equifax set up a dedicated website to answer questions and offer free credit monitoring through TrustedID Premier: www.equifaxsecurity2017.com.

I went to the site. Here’s what Equifax promises from this premier service:

ADVERTISEMENT
0 seconds of 0 secondsVolume 0%
Press shift question mark to access a list of keyboard shortcuts
00:00
00:00
00:00
 

• A copy of your Equifax credit report.

• Automated alerts of key changes to your account files with Equifax and the other two major bureaus, Experian and TransUnion.

• Ability to lock and unlock your Equifax credit report.

• Scanning of suspicious websites to see if your Social Security number is found.

• $1 million worth of identity theft insurance, which is supposed to help pay for certain out-of-pocket expenses if your identity is ever stolen.

I’ve used credit monitoring in the past but I did not find it useful, so I’ve been on my own keeping watch over my information. But I figured it couldn’t hurt to get the free protection for a year, right? I mostly just wanted the locking feature.

I was told what to expect: “You will receive an email with a link to finalize your enrollment and activate your product. Please be patient. Due to the high volume of requests, emails may be delayed. If you have not received your email within a few days, please check your spam and junk folders. Thank you again; we appreciate your patience!”

I was told it could take up to 72 hours.

Six days and counting and I’ve still not received a link. I checked and double-checked my spam folder. Nothing.

And I’m not alone.

Nikolaos from Virginia, like so many other readers nationwide who reached out to me, also complained of not being able to successfully enroll. He also is frustrated that he hasn’t been able to put a freeze on his Equifax file, which many security experts are advising. A credit freeze will lock out new lenders from seeing your credit report. (Lenders and companies you already have a business relationship with can still see your file).

“The credit freeze requested me to first enter all my information, only to deny the freeze and requiring me to send that same information via regular mail,” Nikolaos wrote.

Another reader, Lornie, had a similar experience. “I’ve been trying for three days and five times.”

Tim from Massachusetts hasn’t been successful either. He got this message: “To ensure delivery of our emails to your inbox, please add no-reply@trustedid.com to your address book.”

He did and made some headway. He got a link to complete the enrollment. But when he clicked it, he was asked for a username and password. He hadn’t been prompted to set up either.

He called what is supposed to be the dedicated call center for the breach — 866-447-7559.

“I got a human who told me they were overwhelmed with calls and I should try again in a few days. I did so and got the same result. I am really unsure what to do at this point and dread having my identity stolen. In a bit of a panic.”

Equifax keeps apologizing for the delays. At one point the company said it faced difficulties because of Hurricane Irma.

“We are experiencing a high volume of requests for security freezes, and have experienced some technical issues,” a spokesperson emailed me. “We are working diligently to ensure an improved consumer experience.”

I get it. The company is overwhelmed. Still, do better.

It is not too much to demand (because we are way past the polite phase of asking) that the company hire as many people as it needs and/or amp up its online system so that it can handle the volume of requests from folks potentially harmed by the company’s failure to protect their personal information.

Further, given the delays, Equifax needs to extend the arbitrary Nov. 21 cut off to sign up for the identity theft protection service. Keep enrollment open as long as it takes to sign up people who were harmed.

And perhaps a name change is in order for its TrustedID Premier service. We did trust the company and look where we are.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Business

FILE — Jet fuselages at Boeing’s fabrication site in Everett, Wash., Sept. 28, 2022. Some recently manufactured Boeing and Airbus jets have components made from titanium that was sold using fake documentation verifying the material’s authenticity, according to a supplier for the plane makers. (Jovelle Tamayo/The New York Times)
Boeing adding new space in Everett despite worker reduction

Boeing is expanding the amount of space it occupies in… Continue reading

Paul Roberts makes a speech after winning the Chair’s Legacy Award on Tuesday, April 22, 2025 in Tulalip, Washington. (Olivia Vanni / The Herald)
Paul Roberts: An advocate for environmental causes

Roberts is the winner of the newly established Chair’s Legacy Award from Economic Alliance Snohomish County.

Laaysa Chintamani speaks after winning on Tuesday, April 22, 2025 in Tulalip, Washington. (Olivia Vanni / The Herald)
Laasya Chintamani: ‘I always loved science and wanted to help people’

Chintamani is the recipient of the Washington STEM Rising Star Award.

Dave Somers makes a speech after winning the Henry M. Jackson Award on Tuesday, April 22, 2025 in Tulalip, Washington. (Olivia Vanni / The Herald)
County Executive Dave Somers: ‘It’s working together’

Somers is the recipient of the Henry M. Jackson Award from Economic Alliance Snohomish County.

Mel Sheldon makes a speech after winning the Elson S. Floyd Award on Tuesday, April 22, 2025 in Tulalip, Washington. (Olivia Vanni / The Herald)
Mel Sheldon: Coming up big for the Tulalip Tribes

Mel Sheldon is the winner of the Elson S. Floyd Award from Economic Alliance Snohomish County

Craig Skotdal makes a speech after winning on Tuesday, April 22, 2025 in Tulalip, Washington. (Olivia Vanni / The Herald)
Craig Skotdal: Helping to breathe life into downtown Everett

Skotdal is the recipient of the John M. Fluke Sr. award from Economic Alliance Snohomish County

Dick’s Drive-In announces opening date for new Everett location

Dick’s Drive-In will open its Everett location on June 12,… Continue reading

A standard jet fuel, left, burns with extensive smoke output while a 50 percent SAF drop-in jet fuel, right, puts off less smoke during a demonstration of the difference in fuel emissions on Tuesday, March 28, 2023 in Everett, Washington. (Olivia Vanni / The Herald)
Sustainable aviation fuel center gets funding boost

A planned research and development center focused on sustainable aviation… Continue reading

Helion's 6th fusion prototype, Trenta, on display on Tuesday, July 9, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
Helion celebrates smoother path to fusion energy site approval

Helion CEO applauds legislation signed by Gov. Bob Ferguson expected to streamline site selection process.

The Coastal Community Bank branch in Woodinville. (Contributed photo)
Top banks serving Snohomish County with excellence

A closer look at three financial institutions known for trust, service, and stability.

Image from Erickson Furniture website
From couch to coffee table — Local favorites await

Style your space with the county’s top picks for furniture and flair.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.