How to bring networking back into job search

  • By Eve Nicholas Herald columnist
  • Tuesday, December 6, 2011 6:28pm
  • Business

Many job hunters cringe every time they hear about networking. They’re sick of overstated advice about meeting new people and cultivating a trustworthy referral base. If the idea of expanding your network makes you blue in the face, I know how you feel. Networking doesn’t come naturally to me, either.

Even so, if you are a serious job seeker, you might have to focus on your interpersonal connections. I wrote about authentic relationships in a recent column, and have provided countless networking tips over the years. Today’s topic is for job hunters who have neglected their professional relationships. You forgot to call. You resisted sitting down to write emails. And now, suddenly, you need something from the people you snubbed.

Let’s say that you attended a conference on the latest innovations in your industry. You slapped a name tag on your shirt. Participated in panel discussions. Met some potential employers and future colleagues. Took a few business cards. Promised to keep in touch.

That was a year ago. Did you make any contacts or lasting relationships from that day Not one. You had a steady job back then, so networking wasn’t a priority. Time passed and you never bothered to email or call.

Now, your situation is different. Recently downsized, you need a job immediately. You learn about an opening at a local business and realize that one of the people you encountered at the conference is still employed there. Maybe this person is the actual hiring manager. Maybe not. Either way, you have a connection — a possible lead — that can help you score an interview in a tough job market.

There is no denying that a year has passed and you’re only making contact because you don’t know anyone else. What do you say How do you overcome the awkward situation and ask this stranger for a favor?

Most people don’t mind helping other professionals, particularly individuals that they have met in the past. So don’t let this potential job opportunity slip away because you didn’t stay in touch with an acquaintance after a conference. If you established a good rapport during your original meeting, there is no harm in introducing yourself to this person again.

Take a straightforward approach in your email or phone call. Remind him (or her) how you met and respectfully acknowledge that this individual may not recall your interaction. Try something like this:

“Perhaps you remember our brief conversation at the ABC Conference in Seattle last December. We talked about the ways that outreach programs — even those that rely on shoestring budgets — can make a significant difference in reducing poverty at the local level.

“Since we met, I have reached a transition in my career. After 10 years with DEF Organization, I am looking to make an even greater impact in the local community. The program director position at your firm sounds like an excellent match for my experience. Would you be available for a meeting, or is there someone else that I should contact to discuss this opportunity?”

It is tricky to reconnect with people from your past. But if you proceed with honesty and a bit of humility, you can bridge the communication gap and open the door to a new job.

Eve Nicholas: Eve.GetaJob@gmail.com.

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