We’ve cut consumer spending, but how long will it last?

  • Saturday, February 20, 2010 8:28pm
  • Business

The International Monetary Fund is a pretty solid, even staid, institution and doesn’t issue statements in response to the latest headlines, hand-wringing, or heady economic theory. It does its own analysis and draws its own conclusions.

So when the IMF published a report on U.S. consumer spending that suggested that recession frugality is here to stay, economists took it seriously.

The report, “U.S. Consumption After the 2009 Crisis,” looks at the changes in U.S. consumer spending that the financial bust caused and estimates what it will do to spending patterns in the future.

It is not intended to be scary, as such, but it does suggest that things are going to be different in our economy … very different, and for quite some time.

As we all remember so well, the financial collapse delivered a shock to household consumption and it hit home, literally, in late 2008. Household consumption declined then, for the first time in decades, and continued declining into the next year. Now, in 2010, it remains well below its peak, or even its previous average.

After noting that the decline was a departure from the continuous growth of consumption since the 1980s, the fund’s economists write, “we estimate that this departure will be sustained beyond the crisis: the U.S. household consumption rate will likely decline somewhat further from its current level, as the saving rate rises to around 6 percent of disposable personal income (from nearly 5 percent in 2009).”

What is even more significant, though, is their conclusion that, “We expect the U.S. consumption to remain at a relatively subdued level over the next several years, with the household saving rate settling at 5-7 percent of disposable personal income…”

Considering that the household savings rate had been perilously close to zero for a number of years, this is a major shift in consumers’ buying habits and reflects a change in both attitude and perspective on household savings. When the housing bubble burst and the financial sector collapsed, it forced many Americans to rethink their savings and consumption patterns.

Prior to the bust, many households had been substituting balance sheet savings for income statement savings, paper profits for cash-in-hand. They were aware that since they were spending virtually all of the income they had coming in they had a savings rate close to zero. But they felt financially secure with their savings position because their net equity in their home was growing — due to rising market prices for houses.

It became easier for households to be comfortable with that idea — and more difficult to resist it — when the rate of growth in housing prices began to accelerate. The value of an ordinary house could, and often did, go up $25,000 — and even more in some markets — in a year. For most people, household savings of 5 percent or even 10 percent of income could look puny compared to that. For many households, normal savings out of income begged the question: Why scrimp and deny ourselves things to save $5,000 a year when our home equity is growing five times that in the same 12 months?

The financial collapse, of course, taught us harsh lessons about the difference between profit from increased market valuation — sometimes known as “paper profit” — and real earnings. It also reminded us about the importance of liquidity, and how houses are not liquid assets.

Households responded to the recession in a rational way, by cutting consumption, reducing debt and increasing savings. What we do not know for sure is how long that pattern will persist.

The 3 percent increase in savings estimated by the fund sounds like a lot, but it is enough to make major changes in the script of our financial history? And the larger savings rate is timed perfectly to absorb of the increased financing of government debt. But will it last?

The report isn’t wrong about the math, but the IMF may be overestimating the permanence of our current, sensible behavior. Households are not likely to remain frugal in the face of the inflation that is almost certain to result from the huge increase in deficit spending by the federal government. Inflation is a unlegislated tax on savings and it won’t take consumers long to figure that out.

If our economic recovery proceeds on its current course, it is likely that households will begin spending more and saving less as the intensity of the recession wears off and our short attention spans kick in. The change in spending patterns will probably become noticeable by 2011, and by 2012, households will be back to their old ways, and the aggregate savings rate will drift downward to about 3 percent. That’s just the way we are.

James McCusker is a Bothell economist, educator and consultant. He also writes a monthly column for the Snohomish County Business Journal.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Business

Judi Ramsey, owner of Artisans, inside her business on Sept. 22, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Artisans PNW allows public to buy works of 100 artists

Combo coffee, art gallery, bookshop aims to build business in Everett.

Helion's 6th fusion prototype, Trenta, on display on Tuesday, July 9, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
Everett-based Helion receives approval to build fusion power plant

The plant is to be based in Chelan County and will power Microsoft data centers.

The Port of Everett’s new Director of Seaport Operations Tim Ryker on Oct. 14, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Port of Everett names new chief of seaport operations

Tim Ryker replaced longtime Chief Operating Officer Carl Wollebek, who retired.

The Lynnwood City Council listens to a presentation on the development plan for the Lynnwood Event Center during a city council meeting on Oct. 13, 2025 in Lynnwood, Washington. (Olivia Vanni / The Herald)
Lynnwood City Council approves development of ‘The District’

The initial vision calls for a downtown hub offering a mix of retail, events, restaurants and residential options.

Customers walk in and out of Fred Meyer along Evergreen Way on Monday, Oct. 31, 2022 in Everett, Washington. (Olivia Vanni / The Herald)
Closure of Fred Meyer leads Everett to consider solutions for vacant retail properties

One proposal would penalize landlords who don’t rent to new tenants after a store closes.

Everly Finch, 7, looks inside an enclosure at the Reptile Zoo on Aug. 19, 2025 in Monroe, Washington. (Olivia Vanni / The Herald)
Monroe’s Reptile Zoo to stay open

Roadside zoo owner reverses decision to close after attendance surge.

Trade group bus tour makes two stops in Everett

The tour aimed to highlight the contributions of Washington manufacturers.

Downtown Everett lumberyard closes after 75 years

Downtown Everett lumber yard to close after 75 years.

Paper covers the windows and doors of a recently closed Starbucks at the corner of Highway 99 and 220th Street SW on Oct. 1, 2025 in Edmonds, Washington. (Olivia Vanni / The Herald)
Starbucks shutters at least six locations in Snohomish County

The closures in Lynnwood, Edmonds, Mill Creek and Bothell come as Starbucks CEO Brian Niccol attempts to reverse declining sales.

Keesha Laws, right, with mom and co-owner Tana Baumler, left, behind the bar top inside The Maltby Cafe on Sept. 29, 2025 in Snohomish, Washington. (Olivia Vanni / The Herald)
A change in ownership won’t change The Maltby Cafe

The new co-owner says she will stick with what has been a winning formula.

Holly Burkett-Pohland inside her store Burketts on Sept. 24, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Burkett’s survives in downtown thanks to regular customers

Unique clothing and gift store enters 48th year in Everett.

A person walks past the freshly painted exterior of the Everett Historic Theatre on Sept. 24, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Historic Everett Theatre reopens with a new look and a new owner

After a three-month closure, the venue’s new owner aims to keep the building as a cultural hub for Everett.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.