TOKYO — Hello Kitty is no sexist.
The cute cuddly white cat from Japan’s Sanrio Co., usually seen on toys and jewelry for girls and young women, will soon don T-shirts, bags, watches and other products targeting young men, company spokesman Kazuo Tohmatsu said.
“We think Hello Kitty is accepted by young men as a design statement in fashion,” he said Friday.
The products for men will go on sale in Japan next month, and will be sold soon in other Asian nations and the U.S., according to Sanrio.
The usual bubble-headed shape of Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s.
Hello Kitty is one of mascot-obsessed Japan’s biggest “character” hits, decorating everything from a humble eraser to a $48,000 diamond necklace.
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