The Herald of Everett, Washington
HeraldNet on Facebook HeraldNet on Twitter HeraldNet RSS feeds HeraldNet Pinterest HeraldNet Google Plus HeraldNet Youtube
HeraldNet Newsletters  Newsletters: Sign up | Manage  Green editions icon Green editions

Calendar


HeraldNet Headlines
HeraldNet Newsletter Delivered to your inbox each week.
Published: Monday, August 18, 2014, 4:46 p.m.

Pot campaign in Oregon announces $2.3 million in TV ads

SALEM, Ore. — The campaign behind an Oregon ballot measure that would legalize marijuana for adults said Monday it will buy $2.3 million worth of television advertising in what is shaping up to be a lopsided debate.
The former head of addictions and mental health for the Oregon Health Authority urges voters to support marijuana legalization in a YouTube video that proponents say will form the basis for their first television commercial. Richard Harris says marijuana “is a pretty benign drug” compared with drugs like alcohol and heroin, and efforts to control it through the criminal justice system have failed.
Support from addiction experts like Harris can help legalization advocates rebut charges that decriminalizing the drug would fuel addiction problems. Marijuana has been legalized in Colorado and Washington state.
Other mental health experts and the law enforcement community oppose legalization, but nobody with deep pockets has stepped forward to make the case against it.
The proposal will appear on the November ballot as Measure 91. It would allow adults 21 and older to use marijuana recreationally and give the Oregon Liquor Control Commission the job of creating a regulated system to distribute the drug.
Peter Zuckerman, a spokesman for the Yes on 91 campaign, said the ad will first appear on the Internet, at the start of online videos.
Records submitted by television stations to the Federal Communications Commission indicate the ads will start airing on broadcast stations on Sept. 22 in Portland and Eugene, and a few weeks later in Medford and Bend.
The records show the campaign has reserved at least $1.3 million worth of television time out of the $2.3 million the group says it’s spending. The records exclude cable television, which isn’t publicly disclosed, and two Portland broadcast stations that haven’t reported yet.
Oregonians rejected a marijuana legalization measure two years ago after the proponents struggled to mount even a basic campaign.
Story tags » StateMarijuana

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus

HeraldNet highlights

Nothing but corn
Nothing but corn: Everett Mall business grew from a kernel of an idea
History at every turn
History at every turn: Website finds stories behind county's historic corners
Cold-weather playtime
Cold-weather playtime: Beyond skis & snowboards: 11 ways to have fun in winter
The real bottom line
The real bottom line: Millions spent in Oso, but generosity can't be measured
SnoCoSocial